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How to write your Product Sales Proposal

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An example of a product sales proposal layout.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Components of a Product Sales Proposal

There is no one-size-fits-all template for a product sales proposal. Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

The Cover Letter serves as the introductory section of the Product Sales Proposal. It provides a brief overview of the purpose of the proposal, establishes a professional tone, and introduces the company to the potential client. Typically, it includes a greeting, a brief introduction to the company and its products, and a summary of why the proposal is being sent.

Executive Summary

The Executive Summary offers a concise summary of the key points of the proposal. It highlights the main benefits of the product being offered, the problem it solves, and how it meets the client's needs. This section is designed to grab the reader's attention and provide them with a quick understanding of the proposal's value.

Cost Summary

The Cost Summary details the pricing information for the products being proposed. It includes a breakdown of costs, any discounts available, payment terms, and other financial considerations. This section helps the client understand the investment required and the value they will receive.

Getting Started

The Getting Started section outlines the steps the client needs to take to begin the process of purchasing and implementing the product. It provides a clear, step-by-step guide that makes the initiation process straightforward and easy to follow.


The Features section highlights the key features of the product being offered. It details the specific attributes and capabilities of the product, explaining how these features benefit the client and solve their problems. This section is crucial for showcasing what makes the product unique and valuable.

Customer Support

The Customer Support section outlines the support services available to the client after the purchase. It provides information on how the client can get help, the types of support offered (e.g., technical support, customer service), and the availability of these services. This reassures the client that they will have assistance when needed.


The Recommendations section includes personalized suggestions for the client based on their specific needs and circumstances. It offers tailored advice on how the product can be used most to achieve the client's goals. This section demonstrates the company's expertise and commitment to the client's success.

Company History

The Company History section provides background information about the company. It includes details about the company's founding, mission, growth, achievements, and experience in the industry. This section builds credibility and trust by showing the company's stability and expertise.


The Products section lists and describes the various products offered by the company. It provides detailed information about each product, including specifications, uses, and benefits. This helps the client understand the range of options available and choose the best product for their needs.


The Reviews section includes testimonials and feedback from other clients who have used the product. It provides evidence of the product's effectiveness and customer satisfaction. This section helps to build trust and confidence in the product by showcasing positive experiences from other users.


The Guarantee section outlines any guarantees or warranties provided with the product. It details the terms and conditions of the guarantee, including what is covered and for how long. This section reassures the client of the product's reliability and the company's commitment to quality.

Examples of projects a Product Sales Proposal may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Pitching a new product to potential clients
  • Introducing an existing product to a new market
  • Responding to a client's request for proposal (RFP)
  • Offering a product bundle to clients
  • Detailing product features for a sales presentation
  • Highlighting customer support and service plans
  • Providing a comprehensive quote for a product purchase
  • Explaining the benefits of upgrading to a new product version
  • Presenting product options for a potential partnership
  • Showcasing product effectiveness through client testimonials
  • Detailing the financial investment required for budget approval
  • Demonstrating company credibility in a competitive bid
  • Outlining product implementation steps for ease of transition
  • Highlighting product differentiation from competitors
  • Offering personalized product recommendations based on client needs


Related To

The Product Sales Proposal may also be referred to in different ways or be used in more specialized situations, such as:

  • Sales Proposal
  • Product Offering
  • Proposal Template
  • Client Proposal
  • Sales Pitch
  • Proposal Document
  • Business Proposal
  • Product Presentation
  • Sales Document



Product name:
Product Sales Proposal
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Chapter Templates Used in the Product Sales Proposal

Cover Letter, Title Page, Table of Contents, Executive Summary, Cost Summary, Getting Started, Features, Customer Support, Recommendations, Company History, Products, Reviews, Guarantee, Back Page

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Product sales proposal

How to create the Product Sales Proposal with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Product Sales Proposal is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
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You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Product Sales Proposal - for their first project if they do not have the required platform to run the Wizard software.
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