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How to write your Product Sales Proposal (Short)

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Product Sale Sample ProposalView Product Sale Sample Proposal

This sample proposal is based on the same layout as this template and is included in every Proposal Pack. The visual design of the templates will match whichever Proposal Pack design you purchase. To get this template in a different design theme than shown in the sample, purchase any other Proposal Pack design theme and this template will be included.

You can create an editable Word version of this sample in any design theme of your choice including branded to your logo.

The Product Sale proposal is from a product producer company pitching their products to be carried by another business as a reseller. This is a good example to follow for anyone creating and selling a product.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Components of a Product Sales Proposal (Short)

There is no one-size-fits-all template for a product sales proposal (short). Proposal Kit templates can be customized as needed to fit any situation using the extensive chapter template library. Here are some key chapters typically included in this type of template. Use this template as your starting point and customize it as needed using the software included with each Proposal Pack or the Professional bundle.

Cover Letter

The Cover Letter serves as the introduction to your Product Sales Proposal. It should briefly present your company, highlight the primary products you are offering, and outline the purpose of the proposal. Specifically, in a Product Sales Proposal, your cover letter should also express your enthusiasm for the opportunity to partner with the reseller and mention any initial discussions or meetings that have taken place.

Cost Summary

The Cost Summary details the pricing of the products you are proposing. This section should break down the costs involved, including any bulk purchase discounts, shipping fees, and payment terms. For a Product Sales Proposal, it's crucial to highlight any competitive pricing advantages and the potential profit margins for the reseller.

Market and Audience

The Market and Audience chapter explains the target market for your products and the demographics you aim to reach. It should include market research data supporting why your products will be successful. When used in a Product Sales Proposal, this chapter should convince the reseller that there is a strong demand for your products and that carrying them will appeal to their customer base.

Company History

The Company History section provides background information about your business. It should cover your company's founding, key milestones, and any notable achievements. For a Product Sales Proposal, emphasize your company's longevity, reliability, and reputation in the industry to build trust with the potential reseller.


The Products chapter offers detailed descriptions of the items you are proposing for resale. Include information on features, benefits, and any unique selling points. In a Product Sales Proposal, it's important to clearly explain how each product can meet the reseller's needs and the benefits they will bring to the reseller's customers.

Examples of projects a Product Sales Proposal (Short) may be used for

This document can be used in many contexts and has various uses depending on the needs. Depending on your situation, customize the chapter list as needed using a Proposal Pack or the Professional bundle.

  • Introducing a new line of products to a retail chain.
  • Pitching products for inclusion in an online marketplace.
  • Proposing a partnership with a local boutique for product distribution.
  • Presenting products to a large department store for seasonal sales.
  • Offering exclusive products to a specialty store.
  • Introducing branded merchandise to a corporate reseller.
  • Pitching health-related products to health and wellness stores.
  • Proposing tech gadgets to an electronics retailer.
  • Presenting eco-friendly products to a green living store.
  • Offering artisan goods to a create shop.
  • Proposing new food items to a grocery chain.
  • Introducing fitness equipment to a sports retailer.
  • Pitching beauty products to a skincare or cosmetics store.
  • Offering educational toys to a toy store.
  • Presenting home decor items to a furniture store.
  • Proposing office supplies to a business supply store.
  • Introducing pet products to a pet store.
  • Offering fashion items to a clothing boutique.
  • Pitching seasonal decorations to a holiday shop.
  • Presenting gardening tools to a garden center.


Related To

The Product Sales Proposal (Short) may also be referred to in different ways or be used in more specialized situations, such as:

  • Product Pitch
  • Sales Proposal
  • Reseller Agreement
  • Product Offering
  • Wholesale Proposal
  • Retail Partnership
  • Business Proposal
  • Product Marketing
  • Distribution Agreement
  • Merchandise Proposal



Product name:
Product Sales Proposal (Short)
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$79 USD
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Chapter Templates Used in the Product Sales Proposal (Short)

Cover Letter, Title Page, Cost Summary, Market and Audience, Company History, Products

You use this this proposal for

  • General business proposal
  • Non-technical proposal
  • Product sales proposal

How to create the Product Sales Proposal (Short) with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The Product Sales Proposal (Short) is a selectable proposal template layout.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
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You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling this template - Product Sales Proposal (Short) - for their first project if they do not have the required platform to run the Wizard software.
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