that I bought the Proposal Pack. The reaction from my existing clients has been great! They are very impressed with how detailed and professional my new business proposals are."
September 20xx Melody Weaver VP Marketing Brite Environmental Consulting 1200 Newmarket Avenue Colorado Springs CO Dear Ms. Weaver
Thank you for your query about the process and costs involved in creating corporate logo and associated print materials for your company. I’m pleased to present our proposal here. Nu Gen Graphic Design specializes in developing distinctive logos and designs for organizations of all kinds—from nonprofits to giant corporations with dozens of subsidiaries. More than of our logos are currently in use around the globe. We are confident that we can design logo that will represent your company and boost your image too. After reviewing the enclosed proposal please call with any revisions you may have for the project. We look forward to working with you. Thank you for your consideration and for putting your trust in Nu Gen Graphic Design. Sincerely Antonio Coleman
Business Development Manager Nu Gen Graphic Design 555 555 5555 acoleman@Nu GenGraphicDesign.com www.Nu GenGraphicDesign.com Nu Gen Graphic Designs 950 Patterson Place Colorado Springs CO
PH 555 555 5555 FX 555 555 5556 www.Nu GenGraphicDesign.com Prepared for. Melody Weaver VP Marketing Prepared by. Antonio Coleman Development Manager Brite Environmental Consulting is in need of unique corporate logo and associated collateral materials. Nu Gen Graphic Design specializes in developing distinctive logos and designs and can create design that will best represent Brite Environmental Consulting. www.Nu GenGraphicDesign.com
Proposal Number. 204 4325 Graphic Design for Brite Environmental Consulting September 20xx Nu Gen Graphic Design has identified the following needs for Brite Environmental Consulting. Needs Brite Environmental Consulting needs unique logo to represent its state of the art business identity and new brochures stationery and business cards for use in its correspondence.
Market Having unique and easily recognizable logo and associated graphic elements will make Brite Environmental Consulting services easier to find and identify within their marketing niche. distinctive logo can also elicit positive "feel" from potential customers and attract new business. Solution Nu Gen Graphic Design has decade of expertise in developing logos and identities for all types of businesses. We want to be your partner in branding your company. Working in consultation with you we will design unique logo as well as designing and printing business cards stationery and advertising brochures. In addition we can provide consultation on web site design and on future projects such as printed advertising fliers or online ads. The following is complete list of all project deliverables identified by Nu Gen Graphic Design. Corporate Logo Because all other branding elements company colors stationery headers website design etc. stem from the logo it is our foremost goal to work with you to deliver distinctive logo to represent your organization. We will share with you the final graphic file of your logo so that you can easily use it on web sites or wherever you wish. Business Card Design and Printed Cards After the logo is finalized we will design distinctive business cards for your employees and have them printed and delivered to you. Brochure Design and Printed Copies Working with copy writers you designate Nu Gen Graphic Design will design and layout general advertising brochure. We will oversee the printing and delivery of brochure copies to your corporate headquarters. Optional Service. Website Consultation Design Our designers are also available to consult with your programmers IT team to design and implement new company web site. Notes
Brite Environmental Consulting and Nu Gen Graphic Design are equal partners in this endeavor. Our goal is to create corporate identity that works for you. Please see the Process Summary and Responsibilities page to understand the process we propose to use. The following is our projected schedule. Schedule for Design Services Start Date Duration Contract Signed Schedule Determined Initial Payment to Nu Gen Graphic Design September Initial Meeting and Brainstorm Session October
1 hours Development of Logo Ideas October 2 weeks Presentation and Selection of Logo Ideas October 1 hours
Design and Layout of Business Cards and Brochures October 3 weeks Final Approval of Business Cards and Brochures November Printing Business Cards and Brochures November 10 days Delivery of Business Cards and Brochures and Logo File November
Final Payment to Nu Gen Design Services Due by December Notes This timely completion of this schedule requires the participation of both Nu Gen and Brite Environmental Consulting. Please review the Responsibilities page to ensure that we accurately coordinate our personnel schedules. The following are the responsibilities and duties of Nu Gen Design Services and Brite Environmental Consulting in our graphic design project. Efficient completion of the project requires the coordination and interaction of both parties. The items below are the same steps shown on the Schedule page of this proposal. Contract Signed Schedule Determined Initial Payment to Nu Gen Graphic Design – September Nu Gen has already delivered proposed contract and schedule and payment terms to Brite Environmental Consulting for approval. Brite Environmental Consulting should review the contract schedule and payment terms and approve or suggest changes for approval by September 15. Initial Meeting and Brainstorm Session – October
Nu Gen designers will attend this meeting with several directions in mind make suggestions and listen to Brite Environmental Consulting personnel’s ideas and concerns taking notes to be followed during the logo design process. Brite Environmental Consulting personnel should bring samples of logo styles the organization likes to give Nu Gen designers definite direction. Samples of logos that are actively disliked are also welcome. Development of Logo Ideas – Weeks Nu Gen designers will work to produce three distinctive logo designs from which Brite Environmental personnel can choose. Presentation of Ideas and Selection of Logo – October Nu Gen designers will present three logo designs to Brite Environmental Consulting and take notes on any changes needed to finalize the design. Brite Environmental Consulting personnel should be prepared to select final logo at this time. Our contract terms and schedule allows for only minimal changes at this point.
Design and Layout of Business Cards and Brochures October weeks In consultation with Brite Environmental Consulting writers or other designated personnel Nu Gen designers will design and lay out business card templates and general six panel advertising brochure. Brite Environmental Consulting personnel or their subcontractors must deliver the final content text and graphics for business cards and brochure on October and work with Nu Gen personnel to finalize layout of these products. Final Approval of Business Cards and Brochures – November Nu Gen designers will make any final changes needed prior to November 9. Brite Environmental Consulting personnel should be prepared to sign off on business card and brochure layouts at this time. Printing Business Cards and Brochures – November 10 20 Nu Gen designers will make arrangements for and oversee the printing of these materials.
Delivery of Business Cards and Brochures – November Nu Gen personnel will check print results and after all printing has been completed and approved deliver products and logo files to Brite Environmental Consulting. Brite Environmental Consulting personnel will accept delivery and sign off on final payment to Nu Gen Final Payment to Nu Gen Design Services – December Brite Environmental Consulting delivers payment to Nu Gen Graphic Design on or before December to complete the project. Thank you. Style is important. The style and design of corporate logos and associated materials sets the tone for business discussions and often has an effect on public opinion. We’d like to call your attention to the following style elements you should consider.
Color The most obvious color scheme for an environmental consulting firm would probably be green. But while green inspires trust and is considered soothing color it’s not the most dynamic choice for corporate design. We suggest that you check out the logos of your competitors and partners and see which color combinations suggest the feel you want for your logo. Also please consider whether you will want to print your new logo on variety of background colors or always display it on neutral background. Shape Do you want confined shape such as tight circle square or triangle. Or would you prefer "looser" shape with waves or irregular lines that can suggest movement and "flow". confined shape can convey an image of stability and trustworthiness but looser image can seem more modern and versatile. Images Do you need specific image incorporated into your logo. For example do you need tree bird an ocean wave. Text What words need to be incorporated into your logo. For example do you want your complete company name. Do you want tag line to always appear with your logo. What style of font do you prefer. Feel What sort of "feel" do you want for your logo. Whimsical. Soothing. Serious. We suggest that you come up with three adjectives you’d like your clients to use when describing your organization. Summary Nu Gen has designed logos for organizations that run the gamut from law firms to rock bands. We value your input because we want to design the perfect logo to represent your unique organization. Project Item Price Logo Design Service meetings unique designs to choose from
Design and Layout of Business Cards employees Design and Layout of Six Panel Advertising Brochure Print business cards for employees cards total Print and fold Six Panel Advertising Brochures $3200 $1100 Total Costs for Proposed Goods and Services. Optional Costs
$6420 Design or consultation work not specified in this proposal $75 hour Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. The following paragraphs describe the process we plan to use with Brite Environmental Consulting to achieve the results both organizations seek. 1. Initial Meeting and Brainstorm Session Here we will get to know each other and swap ideas. If you have examples of logos or other designs you particularly like or dislike please bring them to this meeting so we can understand the graphic style you prefer. After this meeting our designers will develop several logos for you to choose from. 2. Presentation and Selection of Logo Our designers will present three different unique logos from which you can select. Please note that logo styles you do not choose may be used in future projects for other customers. 3. Design and Layout of Business Cards and Brochures Working with writers or other personnel you designate we will design and lay out the business cards and brochures using your new colors and logo. Upon approval of our work by Brite Environmental Consulting we will send these materials off for printing and will check the results for quality control.
4. Delivery of Business Cards and Brochures and Logo File After checking to be sure that the printer fulfilled all our expectations representative from Nu Gen Graphic Design will deliver your final printed products as well as computer disk containing several graphic formats of your logo design. Note. Should you decide to also employ Nu Gen to design website for your company that work could take place simultaneously with Step 3. The efficient completion of this proposed process within schedule and budget requires the on time participation of both our organizations. We have outlined each party’s responsibilities on the Responsibilities page of this proposal. Nu Gen Graphic Design is an innovative design firm that has created more than unique corporate designs now in use around the world. We can design the look that is perfect for your organization whether you are nonprofit health care group plastics manufacturing firm or an international media corporation. From logos to web sites our designs can help you mold your public image. For three years in row Nu Gen has earned the Twenty First Century Design Council’s Award for Excellence. Nu Gen Graphic Design was founded in and employs creative artists and dedicated support staff. Nu Gen is headquartered in Colorado Springs Colorado. Here’s our contact information. Nu Gen Graphic Designs