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General Product or Service Information Packet Concepts
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How to write your General Product or Service Information Packet

We include this 15 page layout with every Proposal Pack. If you want this template to have a different visual design theme than the one illustrated here, purchase any Proposal Pack design and create this template using the purchased design theme. If you get a Proposal Pack or the Professional Bundle, you can also make any variation of this template with different chapters to suit your needs.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business Screenshot of Pages
This set of templates was selected by a company writing an information packet about their products and services. This type of document is somewhere between a brochure and a proposal.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters if ordering a Proposal Pack or Pro Bundle.
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What's the Best Way to Write Your General Product or Service Information Packet?

The best way to write your general product or service information packet is by using the Proposal Kit template and software package. This tool streamlines the process and ensures a professional and comprehensive document that communicates your offerings to potential clients.

You're not alone if you need to write a general product or service information packet. Many businesses and individuals need help to create a compelling and professional document to showcase their products or services.

Types of Projects for General Product or Service Information Packets

  • As a comprehensive introduction to your company for new clients
  • To provide detailed information about your products and services to potential customers
  • As a sales tool for your sales team to use during client meetings
  • To accompany samples of your products sent to prospective clients
  • For distribution at trade shows and industry events
  • As an informational packet to send to interested media and press
  • To use as a follow-up document after initial client inquiries
  • As part of a client onboarding kit for new customers
  • To support your company's online resource library
  • As a leave-behind after client presentations or pitches
  • For use in email marketing campaigns targeting prospective clients
  • As a handout during workshops and training sessions
  • To provide detailed product and service information to investors
  • To assist customer service teams in answering client inquiries
  • For inclusion in corporate partnership proposals
  • For use in B2B marketing materials
  • To include in packages sent to potential distributors or resellers


Components of a General Product or Service Information Packet

There is no one-size-fits-all template that will work for all use cases. However, these components can be customized using Proposal Kit's extensive library of thousands of chapters.

By expanding on each of these chapters with specific details relevant to your products or services, you can create a comprehensive and engaging product or service information packet that communicates the value of your offer. Using Proposal Kit's extensive library of templates, you can customize each section to meet your specific needs and ensure a professional and polished final document.

This list of chapter templates is just a small selection of the thousands of templates available in Proposal Kit's template library. You can customize your proposal to cover all topics you need to discuss. Each template is a Word document that can be edited and saved as a PDF for delivery.

Cover Letter

A cover letter introduces your information packet, setting the stage for the following details. It should briefly state the purpose of the document and highlight key points. For example, a cover letter for a product sell sheet might start with a brief introduction of the new product line, mention the unique features and benefits, and invite the reader to explore the detailed information in the packet.


The introduction provides a concise overview of your company and the purpose of the information packet. It sets the context and engages the reader's interest. In a general product or service information packet, the introduction could summarize your company's mission; the market needs your products or services address, and the key highlights of what the reader will find in the document.


Including a trends section can position your products or services within the current market landscape. Highlight industry trends that support the relevance and demand for what you offer. For instance, if introducing a new eco-friendly product, you could discuss the growing consumer demand for sustainable products and how your offering aligns with this trend.


Showcasing samples of your products or services gives potential clients a tangible sense of what to expect. This could include images, case studies, or client testimonials. For example, in a product sell sheet, you might include high-quality images of the products, descriptions of successful use cases, and testimonials from satisfied customers to provide credibility and context.

About Us

The About Us section provides background information about your company, including your history, mission, and values. It helps build credibility and trust. This section in an information packet can tell the story of your company's founding, highlight milestones, and explain your core values and mission, demonstrating why potential clients should choose your company over competitors.

Services Provided

Detail the services you offer, emphasizing the benefits and unique selling points. This section should be clear and concise, making it easy for readers to understand what you can do for them. For example, in a service information packet, you could outline each service, describe how it works, the problems it solves, and the benefits to the client.


Describe your products in detail, including features, benefits, and specifications. Use clear and engaging language to make your offerings stand out. A detailed product section might include specifications, unique features, benefits, and comparisons with competing products to highlight why your product is superior.


Provide information on the availability of your products or services, including delivery times, stock levels, and any geographical limitations. This section ensures that potential clients know how soon they can receive the product or service and any constraints that might affect their purchase decision. For example, you could include details about stock availability, lead times for delivery, and geographic regions where the product is available.

Contact Us

Include comprehensive contact information, making it easy for potential clients to reach out with inquiries or to place orders. This section should provide multiple ways to contact your company, such as phone numbers, email addresses, physical addresses, and any relevant social media links.


Offering a brief history of your company can add a personal touch and build a connection with the reader. Highlight significant milestones and achievements. In this section, you might tell the story of your company's founding, key developments over the years, and major achievements that set your company apart in the industry.

Frequently Asked Questions

An FAQ section addresses common queries and concerns, providing clear and helpful answers. This can enhance the reader's understanding and confidence in your offerings. For instance, you could answer questions about your products' warranties, return policies, how to place an order, and the specifics of your customer service.

Tips and Tricks

Share helpful tips and tricks related to your products or services. This can add value to your information packet and position your company as an expert. For example, include tips on how to get the most out of your products, maintenance advice, or innovative ways to use your services that the reader might not have considered.

General Product or Service Information Packet Use Cases

Eco-Friendly Breakthrough

Emma, a small business owner of Eco Friendly Products, needed a detailed product information packet to introduce her new line of sustainable home goods. With no prior experience in writing such documents, Emma turned to Proposal Kit. She started by selecting a product information packet template from the Proposal Kit library, which provided a structured outline and professional design.

Emma customized the Cover Letter to introduce her new product line and its eco-friendly benefits briefly. She then used the Introduction template to provide an overview of her company's commitment to sustainability and the purpose of the packet.

Emma incorporated a Trends section to emphasize market relevance, highlighting the increasing consumer demand for sustainable products and citing recent industry reports. She showcased Samples of her products with high-quality images and detailed descriptions, accompanied by testimonials from satisfied customers.

The About Us section was personalized to tell the story of Eco Friendly Products, focusing on its mission to provide environmentally friendly home goods. Emma used the Services Provided template to detail additional services such as bulk ordering and custom packaging options.

In the Products section, Emma described each product's features and benefits, including specifications and comparisons to traditional, less eco-friendly alternatives. She provided clear information on Availability, such as current stock levels and delivery times, to help potential retail partners understand what they could expect.

The Contact Us section was tailored with comprehensive contact information, making it easy for potential partners to reach out with inquiries or orders. Emma also included a brief company history, highlighting key milestones and achievements that built credibility and trust.

Emma created a well-organized and professional product information packet by following the Proposal Kit's structured templates and customizing them to her specific needs. This document was essential in securing several new retail partners, allowing her to expand her business.

Race Against Time

John, an employee at Tech Innovations Inc., was tasked with creating a service information packet for an upcoming product launch. With a tight deadline and little experience, he used Proposal Kit to get started quickly. He began by choosing a service information packet template, which provided a clear structure and format.

John leveraged an AI writing tool to speed up the content creation process. He prompted the AI to analyze the company's website and generate draft content for specific chapters. For the Cover Letter, the AI helped John create a brief introduction to the new service, its features, and the potential benefits for clients.

In the Introduction section, John used the AI-generated content to provide an overview of Tech Innovations Inc. and the purpose of the information packet. The AI also helped identify relevant trends in the tech industry, highlighting the increasing need for new services and their alignment with market demands.

For the Samples section, John included case studies of beta testers who had successfully used the new service and their positive feedback. The About Us section was personalized to describe Tech Innovations Inc.'s history, mission, and commitment to technological innovation.

John detailed the new service in the Services Provided section, emphasizing its unique selling points and how it addresses specific client needs. He used the Products template to explain the technical aspects and benefits of the service in clear, engaging language.

To ensure potential clients had all the necessary information, John included an Availability section with details on service launch dates, geographic availability, and any limitations. The Contact Us section was customized with multiple contact options, ensuring clients could quickly get in touch.

In the Company History section, John highlighted Tech Innovations Inc.'s milestones and past successes, reinforcing the company's credibility. The AI also helped draft a Frequently Asked Questions section, addressing common queries and providing clear, helpful answers.

John met his tight deadline by using Proposal Kit's templates and the AI writing tool and produced a polished, effective service information packet.

Non-Profit Triumph

Olivia, a director at Community Health Services, needed to write an RFP for other companies to respond to. She used the Proposal Kit to draft an information packet detailing the non-profit's services and requirements. The structured templates provided a clear outline and professional format, making the process manageable despite her busy schedule.

Olivia began with the Cover Letter, introducing the RFP and summarizing the non-profit's needs. She used the Introduction template to provide an overview of Community Health Services, its mission, and the purpose of the information packet.

To ensure relevance, Olivia included a Trends section that discussed the latest developments in community health services and the growing need for such initiatives. This section helped potential vendors understand the importance and urgency of the project.

The Samples section showcased successful past projects and included testimonials from beneficiaries, demonstrating the impact of the non-profit's work. Olivia personalized the About Us section to highlight the organization's history, mission, and values, building trust and credibility.

In the Services Provided section, Olivia detailed the specific services required, emphasizing each service's benefits and unique aspects. She used the Products template to describe any products needed for the project, ensuring potential vendors clearly understood the requirements.

The Availability section included details on project timelines, funding availability, and any geographic limitations, helping vendors understand the logistical aspects. Olivia customized the Contact Us section with comprehensive contact information, making it easy for vendors to submit proposals and ask questions.

Olivia highlighted Community Health Services' milestones and achievements by including a History section, reinforcing the organization's credibility. She also added a Frequently Asked Questions section to address common queries and provide clear answers, facilitating a smooth proposal submission process.

Olivia created a comprehensive and well-organized RFP and information packet using the Proposal Kit's templates. This attracted quality proposals from vendors, ultimately leading to better service offerings for the community and enhancing the non-profit's impact.


Writing a product or service information packet can seem overwhelming, especially for those with little experience. The Proposal Kit offers the tools and templates to succeed, making creating a professional document manageable.

Also Known As

The General Product or Service Information Packet may also be referred to in different ways or be used in more specialized situations, such as:

  • Company Brochure
  • Service Overview
  • Product Guide
  • Business Introduction
  • Marketing Packet
  • Client Information
  • Sales Material
  • Company Profile
  • Informational Packet
  • Business Overview


Frequently Asked Questions

What is a product or service information packet?

A product or service information packet is a document that provides detailed information about a company's products or services. It is similar to a brochure but more comprehensive.

How can Proposal Kit help me create an information packet?

Proposal Kit offers a wide range of templates and a software package that simplifies creating professional and effective information packets.

Can I customize the templates in Proposal Kit?

Yes, Proposal Kit's templates are fully customizable, allowing you to tailor the content to meet your needs and preferences.

Is support available for questions while using Proposal Kit?

Yes, Proposal Kit offers customer support to assist you with any questions or issues you may encounter while using the products.

Can I use Proposal Kit for other documents besides information packets?

Absolutely. The Proposal Kit can be used to create various types of business documents, including proposals, quotes, estimates, and more.

Product name:
General Product or Service Information Packet
Produced by:
Proposal Kit
Software › Computer Software › Business & Productivity Software
$19 USD
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Chapter Templates Used in the General Product or Service Information Packet

Cover Letter, Title Page, Table of Contents, Introduction, Trends, Samples, About Us, Services Provided, Products, Availability, Contact Us, History, Frequently Asked Questions, Tips and Tricks, Back Page

You use this proposal for

  • Product sales proposal
  • Service sales proposal
  • Business document, study, plan, report

How to create the General Product or Service Information Packet with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business is the pack with no extra added logos or colors - designed to be used plain or for you to customize with your logos and graphics.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme. Names and stories in examples are fictional; however, the templates are from real client use cases.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed Proposal Pack so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software with an entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software. You can also edit Word document templates in other office software such as Word for Mac. We will assist Mac users in assembling complex templates for their first project if they do not have the required platform to run the Wizard software.

You only get the single assembled Word document if purchased as a stand-alone template. The individual template products - General Product or Service Information Packet - include no other templates, samples, or software.

How to Build Templates Featured on Proposal Kit Website

Many people find the Proposal Kit website after searching for a specific proposal. Once you've purchased and installed the software, how do you build that template you found in the first place? This video shows you how to build any proposal you see on the Proposal Kit website.

Key Takeaways

  • The General Product or Service Information Packet is available as a ready-to-edit template.
  • You can create unlimited custom variations of this template using a Proposal Pack or the Professional Bundle.
  • Using a Proposal Pack or Professional Bundle, you can automate quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • We made Proposal Kit for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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