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How to write your Custom Home Building Proposal

You can create your customized editable variation of this document using Proposal Kit. Follow these steps to get started.


Proposal Pack includes everything you need to get started now

  • This sample proposal plus
  • Library of all 200 samples
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  • Customize with your logo

Screenshots of 4 of 20 pages of this sample

Click the PDF View link above to see more. The complete sample is included in every Proposal Pack and the included Wizard software can build you an editable version in Word that will be in the design theme you purchased. You can purchase a different design theme than the sample is illustrated with.

Proposal Pack Construction #5 Title Page

Proposal Pack Construction #5 Body Page
Proposal Pack Construction #5 Body Page
Proposal Pack Construction #5 Back Page

1. Get a Proposal Pack such as Construction #5

This sample was created using the design theme Proposal Pack Construction #5. You can recreate this same sample using any of our Proposal Pack design themes and have it customized for your business.

We include this Custom Home Building Proposal in PDF and editable Word format chapters that can be customized using the included Wizard software when purchased with a Proposal Pack or the Professional Bundle.

To create your customized proposal using your logo and colors, get Proposal Pack for Any Business. We include this sample in every Proposal Pack.

2. Download and install after ordering

Once you have ordered and downloaded your Proposal Pack you will have all the content you need to get started. If you order the sample as a template you will download the Word document after ordering and edit it in your office software.

3. Set up the included Wizard software

While the Wizard software makes the process more efficient, you can manually assemble your version of this sample using the content provided and just a Word processor. We only include the Wizard software with a Proposal Pack or the Professional Bundle.

4. Import the Quick Start layout titled 'Custom Home Building Proposal'

The included Proposal Pack Wizard software makes creating a customized version of this document speedy and efficient. The sample content is in Word format documents, so you can also use the sample text without using our Wizard software. Using the Wizard software, you can create custom variations of this template and automate your quotes with the line item database.

The Custom Home Building Proposal is an example of a proposal using Proposal Pack to pitch the services of a custom home builder to a potential client to manage the entire process of site evaluation, planning, permitting and construction of a new home.

This is a good example to follow for any business or individual offering custom building services to clients.

General contractors, home builders, any company involved in construction or real estate.

5. Customize the template with your information

You can customize the layout with different chapters, change the order of chapters, import your content and information, change the visual design, edit the text, and more. You have complete control over customizing this sample.

Custom Home Building Proposal - The Narrative

Thank you for taking the time to meet with representative from Watson Custom Homes. Based on the information he shared with me think our business would be perfect fit for your needs. We’ve been building custom homes in Snohomish County since receiving multiple awards.

The quality of our work is well known. We don’t just build homes we build dreams. And that’s our goal for you if you choose to work with us.

We understand that you have already done your site evaluations and are on your way to obtaining building permit for your property. We would like to point out that permit requirements are stringent in Snohomish County and we would like to help coordinate with you so that you can obtain the necessary permits without delays. Based on the copy of the blueprints you provided have drawn up some documents for you including preliminary cost summary statement of the work we intend to perform if you hire us and timeline. Please do be aware however that building materials prices fluctuate rapidly and often so we cannot guarantee final costs until the materials are purchased.

Also in consideration of the fact that you would like to use top grade materials throughout the home the initial building cost estimate comes in at $256.00 per square foot which is higher than the average Snohomish County price per square foot of $192.00 but reflects the quality you have chosen. Please be wary of any estimates that come in at this average price or lower; it simply means that the builders will be using lesser grade materials or taking shortcuts. On final note we will provide you with contracted price after final materials are chosen and before the construction work begins. We believe you should get into your home on budget and on time and we will not surprise you with hidden labor charges.

Once we sign the contract the price we have set is what you will pay making it easier for you to obtain the proper financing. Of course if you would like to make changes beyond that point we are happy to provide "change order" which may slightly alter the final price of the home. Please do not hesitate to call with any questions you might have either about our services or about the building process. We would love to help you build your dream home.

We understand that building home can be daunting prospect. But set your mind at ease. At Watson Custom Homes we've built hundreds of homes; we know what we're doing.

We are your partners and we share the same goal—to give you the home of your dreams. During your home construction project you can expect the following from us.

A Consistent Schedule

There's nothing more annoying than waiting for crew to show up. Our crew is dedicated to your project and each person will arrive at the scheduled time. Work will stop each day as needed to obey all noise ordinances for your area.

Open Communication

The construction superintendent assigned to your project will be in constant communication with you the client giving you regular progress reports and consulting with you if any glitches should happen. The construction superintendent will also be in communication with your architect as needed as well as with all inspectors and subcontractors.

Proper Identification of Personnel

Our employees have all passed thorough background checks. They must wear Watson Custom Homes tee shirts or sweatshirts when on the job and they are required to produce company identification when requested. We insist that our subcontractors also follow these rules.

Proper Handling of Construction Site Issues

Let's face it there's no way to build house without some noise and dirt. But we will strive to keep both to minimum. We obey all local noise ordinances.

If runoff could be an issue we use appropriate barriers to keep wastewater and mud out of the street and waterways. If dust might be an issue we will spray areas with water to minimize airborne dirt. All hazardous chemicals will be handled according to federal and state regulations and all chemicals will be locked into our storage container each evening. The crew will leave the jobsite as clean and secure as possible when wrapping up work each day.

Please be aware that for sanitary purposes we will need to place portable toilet on your worksite but we will strive to place it in an unobtrusive location while keeping it easily reachable for regular cleaning. Employees have been instructed to carpool when possible to keep parking issues at minimum. When parking is restricted onsite we will work to find alternative sites and shuttle employees to the jobsite.

Final construction costs average of $256.00 per square foot 562 square feet using only top grade materials. Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed.

The above Cost Summary does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. The following are the responsibilities and duties of the parties in the project.

Completion of the total home building project requires the coordination and interaction of Watson Custom Homes clients Jane and Sam Larkin and various subcontractors. It is our understanding that Watson Custom Homes is responsible only for construction of the house and that the clients wish to contract with separate site preparation company for the lot clearing and leveling as well as separate septic company for installation of septic field and lines landscaping company and painting company for final work after construction is complete. We understand the division of responsibilities to be as follows.

Clients Jane and Sam Larkin. Obtain and make scheduled payments on construction loan. Contract with site preparation company to mark property boundaries remove trees and other vegetation and level building site as needed. Contract with and schedule company for installation and inspection of septic tank and drain lines as specified in the blueprints.

Maintain proper insurance and security on structure and building lot until construction is complete. Make all payments to Watson Custom Homes as scheduled in contract. Coordinate with all parties to apply for permits in timely fashion.

Purchase all appliances specified in blueprints and arrange for delivery in coordination with Watson Custom Homes. Contract with painting company to do final painting of interior and exterior walls and trim after home construction is complete. Contract with landscaping company to do final landscaping after home construction is complete.

Septic Company. Install septic tank and drain lines as specified in blueprints. Arrange for and finalize inspection of septic field.

Cover septic tank and lines in safe manner so that equipment and personnel may safely cross on top of them without damage. Mark septic tank and drain field to ensure that no structure will encroach on them. Clearly mark stubs for attachment by Watson Custom Homes personnel. Landscaping Company.

After notification by Watson Custom Homes and clients that all construction is complete and inspections have been finalized complete landscape work as directed by clients and architect. Painting Company. After notification by Watson Custom Homes and clients that all construction is complete and inspections have been finalized complete painting work as directed by clients and architect. The following Watson Custom Homes personnel will be assigned to this project.

Personnel have been selected based on their ability to work together as team for your project. Bob Pearson – Construction Superintendent Bob has been with Watson Custom Homes for eight years and has built custom homes in that time. He has led teams of up to people and is well known for his perfectionism.

Prior to joining Watson Custom Homes Bob was construction superintendent with Tenside Developers. Bob Pearson has more than twenty years in the residential construction business and holds degree in Construction Management. Bob will be responsible for maintaining schedule and budget and seeing the project through the permit and inspection processes.

Bob will inspect and sign off on all work done by subcontractors. Christine Reese – Master Carpenter Christine broke the gender barrier when she first became carpenter more than years ago and she has been moving the bar of excellence higher ever since. Christine is an expert in all aspects of carpentry from basic framing to fine woodwork.

She is accustomed to supervising teams of up to eight carpenters. Prior to joining Watson Custom Homes Christine was lead carpenter at Knowles & Baker Homebuilders. Christine received her carpentry training at multiple institutions and on the job.

Christine will oversee all carpentry work on the project. Jake Morsall Foreman Jake could build house from scratch all by himself. And he has done just that on several occasions. Jake knows all aspects of home construction from the concrete pour for the foundation to installing and finishing drywall.

He has served as Foreman for us for nine years. Prior to joining Watson Custom Homes Jake ran his own remodeling company Morsall Remodels. Jake has received training in various specialties along the way but most of his experience has been gained on the job.

Jake will supervise all crews on the job site on day to day basis. The following is our projected production schedule for the home based on your desired completion date of May 31.

  • Proposal acceptance.
  • Secure Financing.
  • Building Permits.
  • Review and Finalize Site and Construction Plans.
  • Site preparation complete.
  • Foundation work complete.
  • Rough Carpentry complete.
  • HVAC Plumbing and Electrical complete.
  • Roofing Exterior Finish and Insulation complete.
  • Patio Porch Driveway and Paving complete.
  • Cabinetry complete.
  • Drywall Interior Finish and Trim complete.
  • Flooring complete.
  • Hardware Installation complete.
  • Final Inspection.
  • Use & Occupancy Certificate.
  • First Walkthrough.
  • Landscaping complete.
  • Cleaning Final Punch out and Touch up.
  • Final Walkthrough.

This project is legally required to obtain the following permits and to be performed by individuals licensed to complete the project. Permits Required. Permit #1 –On Site Sewage Disposal System Permit Authority.

Snohomish Health District Sanitation Division The Sanitation Division must approve plans for new construction to ensure that water supply and waste disposal methods meet health code requirements. You will need to fill out Health District Clearance Request form and submit along with copy of your plot plan. Permit #2 –Electrical Permit Authority. Washington State Department of Labor & Industries You will need to obtain an electrical permit from & prior to receiving your building permit from the County.

Permit #3 – County Building Permit Authority. Snohomish County Planning and Development Services You will need to submit copy of your Health District clearance copy of your electrical permit sets of structural blueprints copy of your site plan property location map and water availability letter obtained from the water purveyor of the Snohomish County PUD. Permit #4 – County Access Permit Authority. Snohomish County Planning and Development Services You can submit this at the same time or prior to your building permit.

You will need to request permit to have access to your property off county maintained road.

Certifications Available for Your Home

Clean & Green Certificate Authority. Master Home Builders USA We are certified as Green Builder company and can complete your home to meet the national Clean & Green standards. Energy Superstar Home Certificate Authority. National Association of Builders for Energy Efficiency Our construction supervisors and architectural advisors have all received energy efficiency training.

If you are interested in incorporating solar energy or wind energy or passive solar construction into your home we can advise you on how to meet the standards to earn the Energy Superstar Home Certificate. Due to the nature of your homebuilding project Watson Custom Homes will subcontract out portions of the project to the following experts. This will ensure an on schedule process and the highest quality of workmanship. You may see the following company names on equipment or uniformed personnel on your home site.

We have worked with these trusted subcontractors for years. We will schedule supervise and pay for all their work. Jaxson Concrete This company has expertise in all areas of concrete construction. We will contract with them to frame pour and finish the house foundation as well as the driveway and sidewalks.

Jaxson Concrete has been in business for years and is headquartered in Lynnwood WA. Superb Electrical Contractors Superb is one of the most experienced electrical contractors in our area. They are fast and efficient and their work always passes inspection on the first try.

Superb Electrical will be responsible for all electrical work including attaching all fixtures to the interior and exterior of your home. Superb has been in business for years and is headquartered in Everett WA. Porterhouse Plumbers Porterhouse Plumbers is family owned business and Max Porterhouse's expertise in plumbing has been passed down to his two sons three daughters and six grandchildren.

Porterhouse Plumbers will install all plumbing pipes and fixtures in your home and will ensure that water supply and septic systems are working efficiently. Porterhouse Plumbers has been in business for more than years and is headquartered in Bothell WA. Tyle Artistry As the blueprints call for large amount of custom tile work we choose to subcontract that to Tyle Artistry which is well known for their work in fine homes throughout the greater Seattle area.

Tyle Artistry has been in business for years and is headquartered in Seattle WA. Watson Custom Homes has garnered much praise for quality home building. We’re proud to provide the best service and our awards reflect that.

In addition we maintain several professional memberships


  • Best of Show Northwest Home Builders
  • Washington State Master Builder Association Builder of the Year Finalist
  • Street of Dreams
  • AGC Excellence in Construction
  • Memberships
  • Washington State Master Builder Association
  • National Association of Home Builders
  • Associated General Contractors of Washington State


Alan and his crew were right on in their planning and estimates. Some other builders wanted to charge us rates for materials time but we didn’t want to be responsible for the huge cost of labor delays. We got our custom dream home for the price he quoted and he did great job. We began the process of custom home building with trepidation because of some serious problems we had with contractors in the past.

However we had heard of Watson Custom Homes good reputation so we gave it go. We’re really glad we chose to use them. They made this process as stress free as possible.

After checking out about dozen builders we signed with Watson Custom Homes. Alan knew we were concerned about quality and he even went so far as to arrange tour of one of his previous homes for us. When we saw the amazing craftsmanship of his home we knew right away he was the right builder. Now that we’re in our home friends constantly comment on what great job the builder did.

About us – Watson Custom Homes builds fine homes in King Snohomish Skagit and Island Counties. Our mission is to give discerning homeowners exactly what they want. We have built more than custom homes. The average value of the homes we build is $1.3 million dollars.

We contract with only the finest subcontractors to complete your project. Watson Custom Homes was founded in 1996. We have full time staff of office staff and construction superintendents.

We employ other construction experts as needed depending on our project schedule. During our busiest seasons we employ up to people. Watson Custom Homes is headquartered in Seattle Washington. For large projects we also maintain temporary on site offices and equipment storage in rented trailers.

Services – Watson Custom Homes can handle complete homebuilding project from site selection and preparation to final landscaping or we can coordinate with other organizations to help build the home of your dreams. How to Contact Watson Custom Homes If you need to contact us for any reason you can reach us at Watson Custom Homes. The Larkin family is planning on having custom home built and has performed preliminary site evaluation.

Watson Custom Homes is experienced in building custom homes and will work with you on the entire process from site evaluation planning permitting and construction. Complete all work necessary to build the house for Jane and Sam Larkin according to the blueprints including foundation frame and pour house framing and roofing electrical plumbing appliance installation trim work and frame pour and finish driveway and sidewalks. Watson Custom Homes will hire oversee and pay subcontractors as needed to complete this work. Maintain safe work site during construction and leave the site clean of debris all debris to be kept in dumpster or other container on exiting each evening.

Arrange for deliver and maintain sanitary facilities for workers during the course of the project. Portable toilet and hand washing facilities will be placed on the site and maintained in sanitary manner for the duration of the project. Obey local noise restrictions before a.m.and after p.m.

Schedule workers and jobs efficiently to meet milestones as specified in the enclosed Production Schedule. Notify clients and subcontractors in timely fashion if adjustments must be made to schedule or budget due to circumstances beyond the control of Watson Custom Homes. Coordinate with all parties to apply for permits and schedule inspections as efficiently as possible. Communicate regularly with clients to keep them informed of progress.

Remove all debris and equipment from building site on completion of project. Site Preparation Company. Mark all property boundaries.

Measure appropriate distances from property lines to level house site at least feet beyond each exterior wall of house as indicated on blueprints. Keep homeowner clients informed of progress and site preparation completion date. Remove all equipment from property after site preparation is complete.

Watson Custom Homes is licensed bonded and certified to perform the work required of this project.


Watson Custom Homes has been licensed General Contractor with the state of Washington Department of Labor and Industries since 1996. Our Unified Business Identifier UBI number is 602055555.


We maintain $12 general bond with Contractors Technical Insurance Company of Washington.


We maintain $1 million contractor insurance policy with Contractors Technical Insurance Company of Washington.

Professional Organizations

We are members of the following professional builders organizations and subscribe to all codes of ethics and guidelines of these organizations.

  • National Association of Home Builders
  • Master Builders Association of King and Snohomish Counties
  • Building Industry Association of Washington
Business proposal example What Our Clients Say

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Length of Sample

20 Pages

There are thousands of chapters to choose from in Proposal Pack. This sample uses the following set of Proposal Pack chapter templates: Cover Letter, Title Page, Table of Contents, What You Can Expect, Cost Summary, Production Schedule, Responsibilities, Permits and Licenses, Company History, Certifications, Testimonials, Personnel, Subcontracts, Back Page.

Custom Home Building Proposal Calculator Spreadheets

These Excel calculator spreadsheets are included with this template. If you purchase a Proposal Pack or the Professional Bundle, these proposal pages are generated using an automated line-item database in the included Wizard software. The calculator spreadsheets are intended for use when purchasing only the sample as a static Word template.

Cost Summary Calculator, Production Schedule Calculator

There are 200 complete sample proposals including this one in each Proposal Pack

The following related samples are also included in Proposal Pack:

These template layouts are related to this sample

The following related templates are also included in Proposal Pack with this sample:

This sample illustrates how to write the following types of proposals

  • General business proposal
  • Non-technical proposal
  • Service sales proposal
  • Project pitch proposal
  • Construction, contracting, building proposal
  • Real estate, property proposal
  • Many other types of proposals

Samples can be created in any Proposal Pack design theme

This sample was created with Proposal Pack Construction #5. To change the visual look purchase any Proposal Pack and this sample will be created in that design theme.

Out of the over 501 Proposal Packs available these designs are also popular for this type of proposal and this sample proposal is also included in every Proposal Pack:

Photo Design Proposal Packs

Business Proposal TemplatesProposal Pack Architecture #3
Business Proposal TemplatesProposal Pack Architecture #4
Business Proposal TemplatesProposal Pack Construction #6
Business Proposal TemplatesProposal Pack Real Estate #5
Business Proposal TemplatesProposal Pack Real Estate #6
Business Proposal TemplatesProposal Pack Real Estate #7
Business Proposal TemplatesProposal Pack Skyline #4

Line Art Design Proposal Packs

Business Proposal TemplatesProposal Pack Architecture #1
Business Proposal TemplatesProposal Pack Architecture #2
Business Proposal TemplatesProposal Pack Construction #1
Business Proposal TemplatesProposal Pack Construction #2
Business Proposal TemplatesProposal Pack Construction #3
Business Proposal TemplatesProposal Pack Construction #4
Business Proposal TemplatesProposal Pack Electrical #1
Business Proposal TemplatesProposal Pack Electrical #2
Business Proposal TemplatesProposal Pack Electrical #3
Business Proposal TemplatesProposal Pack Real Estate #1
Business Proposal TemplatesProposal Pack Real Estate #2
Business Proposal TemplatesProposal Pack Real Estate #3
Business Proposal TemplatesProposal Pack Real Estate #4
Business Proposal TemplatesProposal Pack Roofing #1
Business Proposal TemplatesProposal Pack Skyline #1

Key Takeaways

  • The Custom Home Building Proposal is a fully written sample included in every Proposal Pack and the Professional Bundle.
  • You can create custom variations of this sample using the included software and template library.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.

How to Write a Construction or Contracting Proposal

This video shows how to write a construction or contracting business proposal using Proposal Kit. Proposal Kit includes samples, templates, layouts and visual design themes for many different types of construction related proposals including home building, commercial, construction, residential, electrical, HVAC, roofing and other specialties. You can create business proposals, quotes, business plans, reports, studies, RFP responses and other business documents.

Frequently Asked Questions

How do I customize the Custom Home Building Proposal to fit my specific project or business?

If you purchase the Custom Home Building Proposal as a static template, it will be an editable Word format document; otherwise, if you buy a Proposal Pack or the Professional bundle, you can build a more customized editable Word document version of it using the included Wizard software. You can replace the sample information with your own, adjust the text to match your company's tone and style, and modify sections to include project-specific details.

Can I use multiple sample proposals for different types of projects?

You can purchase multiple samples as individual Word templates or all 200 samples are included in every Proposal Pack and Proposal Kit Professional, which is a much better deal. The Proposal Kit offers sample proposals for various industries and project types. You can select and customize different sample proposals to suit each unique project. This flexibility allows you to create tailored proposals for other clients or projects.

How can I integrate my branding into the Custom Home Building Proposal?

While the Custom Home Building Proposal is an editable Word document, depending on the level of custom branding needed, consider the Proposal Kit Professional, which includes the branding features in the Wizard software that let you create custom-branded design themes more effectively. Start by incorporating your company's logo on the cover page, as well as in the headers and footers of the document. Next, adjust the color scheme of the proposal to match your brand colors. Change the fonts in the proposal to align with your brand's standard fonts. Including branded graphics that reflect your brand's style will further enhance the proposal. Additionally, ensure that the text within the proposal maintains a tone and voice consistent with your brand's communication style. By integrating these elements, your proposal will reinforce your brand identity.

How do I ensure my proposal stands out and wins the client?

To ensure your proposal stands out:

  • Personalize the content: Address the client's needs, challenges, and goals to make the proposal unique.
  • Highlight your value proposition: Communicate what sets your business apart and how to deliver superior results.
  • Use professional design elements: Incorporate visuals, charts, and graphs to enhance the presentation and make it more engaging.
  • Proofread and edit: Ensure the proposal is error-free and well-organized. A polished, professional document reflects your attention to detail and professionalism.

What should I do if I need help understanding or modifying a section of the Custom Home Building Proposal?

If you need help understanding or modifying a section of the Custom Home Building Proposal, refer to the detailed instructions provided. Additionally, Proposal Kit includes customer support and resources such as tutorials and videos to assist you. Consulting with a colleague or a professional in your industry can also be beneficial if further clarification is needed. Asking an AI tool can also provide valuable insights for immediate needs.

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