Public Relations Services Sample Proposal
8 2016 Netta Vanderyacht Chief Information Officer PeaceMark Community Health Network 844 Rainbow Avenue Suite Wichita KS Dear Ms. Vanderyacht Thank you for your inquiry about providing public relations services for PeaceMark Community Health Network. We understand that your objective is to distribute information about the best health practices to the Wichita community and to make the community aware of the services and products you provide in your network of clinics and hospitals.
We at Bext PR Services Inc. wholeheartedly support your mission and we have the experience to enhance your public image and maintain the community’s good opinion of your organization. We understand that you wish to create long term partnership with PR firm that will periodically distribute your information to the public. Bext PR Services Inc. has many long term relationships with wide variety of clients in the Midwest. We strongly believe our proposal has been thoroughly outlined and will meet or exceed all of your expectations and requirements. We will call you on September to answer any questions you may have and to schedule meeting. Thank you for your consideration and for putting your trust in Bext PR Services Inc. Sincerely Evan Bext Client Outreach Bext PR Services Inc. 316 555 5556 Evan@BextPR.com www.BextPR.com
8 2016 Proposal Bext PR Services Inc. 1000 Willow Drive Suite Wichita KS PH 316 555 5556 FX 316 555 5555 www.BextPR.com
Proposed Public Relations Services for PeaceMark Community Health Network Prepared for. Netta Vanderyacht Chief Information Officer Prepared by. Evan Bext Client Outreach www.BextPR.com Accent Description
We at Bext PR Services Inc. wholeheartedly support your mission and we have the experience to enhance your public image and maintain the community’s good opinion of your organization. Proposal Number. We understand how to build relationships in our community. Bext PR Services Inc. is full service public relations firm with nearly decade of experience in the Wichita area. This means we understand how to build and maintain relationships in our community. We can offer expertise in every aspect of public relations. Here's what you can expect from Bext PR Services Inc.. Analysis of current public opinion attitudes and questions It is crucial to start PR campaign with an understanding of the current knowledge about and opinion of your organization. While determining the current community attitude we will also identify issues that may impact PeaceMark Community Health Network’s operations and future plans. Development of plan to extend community awareness and good public opinion Issuing regular newsletters that provide health tips and advertise free health information classes via mass mailings is great way to develop and maintain positive relationship with the community at large. Establishing and maintaining social media presence is important too. Counseling for your management with regard to policy decisions and possible ramifications and offering advice in determining courses of action and communication Bext PR Services Inc. will help PeaceMark Community Health Network’s management team understand how the organization’s decisions are likely to be received by the community. We will shape communications to ensure that PeaceMark Community Health Network always presents positive public image.
Creation and distribution of media materials to inform and influence the public Such materials will include quarterly newsletters periodic flyers of announcements and radio and television ads when necessary. Continuous monitoring of public opinion and attitudes about PeaceMark Community Health Network Maintaining positive public image will keep PeaceMark Community Health Network respected business leader in the Wichita area. Contact Us For additional information please contact Evan Bext at 316 555 5556 between the hours of a.m. and p.m. The goal of Public Relations PR is to find out through the use of market research how the public and individuals perceive your company or its products and then to create and maintain positive image and relationship between an organization and its public. PeaceMark Community Health Network is already well established in the Wichita area but the community is not necessarily aware of all the services PeaceMark Community Health Network provides and PeaceMark Community Health Network is unaware of public opinion about its clinics and hospital. Public Relations Campaign Outline The goal of our public relations campaign is to win over supporters by distributing useful health tips and providing classes to the public and to make the community in general aware of everything PeaceMark Community Health Network has to offer. Public Relations Campaign Elements May Include Press Release Information
Kits for the Press Informational Flyers Podcasts and Webcasts Wire Service and Internet Releases Events and Celebrities Press Conference Events Media Seminars
Creation and Distribution of Periodic Mailings such as magazines and newsletters Audience All households in the Wichita area. Expected Results The initial campaign will create interest in PeaceMark Community Health Network’s health network its providers and services. Over time this will increase patient enrollment in the network and improve the public image of the network. Bext PR Services Inc. has identified the following relationships that are crucial to PeaceMark Community Health Network’s current image and business as well as to its future plans.
US News Annual Ranking of Best Hospitals and Physicians It’s crucial to get the word out about all of PeaceMark Community Health Network’s successes to achieve and maintain high position on these lists. Wichita Eagle Newspaper Nearly 59% of Wichita residents say they get most of their news from either the online or print edition of this newspaper. Wichita television stations Any news story about PeaceMark Community Health Network facility or employee is likely to be broadcast from one of the local TV stations. Labor unions for hospital staff Lines of communication must stay open and positive to keep PeaceMark Community Health Network’s operations uninterrupted. Strategy Our strategy to maintain good relationships in these areas is as follows. Identify key personnel with whom to communicate within these organizations and send those persons periodic press releases and news items invite them to company functions and partner with them in charitable efforts when practical and beneficial. Responsibilities
The following Bext PR Services Inc. experts will be in charge of maintaining your relationships with these organizations. Ashley Ahern Senior PR Executive Oscar Newson Marketing Manager Elizabeth Garcia Project Communications Director Bext PR Services Inc. will provide the following services for PeaceMark Community Health Network. Develop and conduct surveys of public awareness and opinion about PeaceMark Community Health Network and analyze results In coordination with PeaceMark Community Health Network executives we’ll develop survey that includes any specific issues you want to address as well as questions about general opinion and knowledge of PeaceMark Community Health Network’s network and services. For efficiency surveys will be conducted by telephone. Develop an information campaign plan Bext PR Services Inc. will develop plan to create and distribute quarterly informational newsletters to the general public in the target area as well as putting into place procedure to handle periodic news releases and any immediate media challenges that may crop up.
Create and distribute newsletters and other printed and online information Bext PR Services Inc. employs content experts who will consult with PeaceMark Community Health Network executives to assemble and distribute health tips and general health information to keep the public informed about everything PeaceMark Community Health Network has to offer. Set up interviews with media representatives when advantageous Bext PR Services Inc. has the contacts to get PeaceMark Community Health Network’s stories in the news in timely manner and in positive context. Train PeaceMark Community Health Network executives on interacting with media Bext PR Services Inc. will be available to advise PeaceMark Community Health Network management on how best to release information to present and maintain positive public image. Event planning and advertising Participating in charitable events can greatly improve the public perception of any organization. Bext PR Services Inc. has the expertise to plan events draw in partners and make sure the target audience knows that PeaceMark Community Health Network supports the community it serves. Notes Bext PR Services Inc. can help PeaceMark Community Health Network earn the trust of the community and maintain stellar reputation which will lead to greater business success. Social media is vital and growing part of any public relations campaign. Bext PR Services Inc. recommends the following social media engagements for PeaceMark Community Health Network. Facebook PeaceMark Community Health Network should have Facebook page to post new developments in the health care network such as the opening of new clinic feature story about doctor or patient success story. This page should also list upcoming free informational meetings and support groups sponsored by PeaceMark Community Health Network. Most of the information posted on the Facebook page will be in the form of links to online newsletter stories so this page should be monitored and updated by Bext PR Services Inc. to keep all the information in synch. Twitter Twitter should be used few times week to direct users to news stories on PeaceMark Community Health Network’s Facebook page or other media outlet. LinkedIn PeaceMark Community Health Network should have LinkedIn page. As LinkedIn is primarily business networking site this could be especially useful when PeaceMark Community Health Network is seeking candidates to fill vacant position or volunteers for clinical trial.
Other social media outlets Although other social media outlets such as Snapchat and Instagram are popular Bext PR Services Inc. does not recommend them for PeaceMark Community Health Network’s public relations purposes. Summary Social media must not be static and should be continuously monitored to be sure that the message is consistent and that nothing negative is occurring. Bext PR Services Inc. will set up plan of action to make sure this happens. Amount Retainer Fee for Minimum One Year Contract This ensures our staff will be available to perform for you and pays the monthly fee for the first three months. $5 100.00 Ongoing Monthly Costs The first month’s fee covers the cost of conducting our initial surveys and analysis and meetings to establish process. Thereafter each month’s fee pays for setting up and maintaining social media outlets producing and distributing quarterly newsletter and advising your management on policy decisions. $1 700.00 Additional Costs
Conducting special surveys per survey Special media announcements and liaisons per hour Event planning and coordination per hour $1 500.00 $179.00 $179.00
Subtotal $20 400.00 Additional Annual Costs Standard Disclaimer. The numbers represented above are to be used as an estimate for the projects discussed. The above Fee Structure does in no way constitute warranty of final price. Estimates are subject to change if project specifications are changed or costs for outsourced services change before being locked in by binding contract. Bext PR Services Inc. is full service public relations company. We have expertise in every aspect of creating and maintaining positive public images for all sorts of organizations. At Bext PR Services Inc. we pride ourselves on making YOU look good. "We pride ourselves on making YOU look good."
We have more than decade of experience in managing public relations for healthcare organizations. Our employees range in age from to so we know how to reach broad audience. Bext PR Services Inc. was founded in and employs full time people. We also hire local contractors as appropriate for each project to share our jobs with our Wichita business community. How to Contact Bext PR Services Inc.. Bext PR Services Inc. 1000 Willow Drive Suite Wichita KS Phone. 316 555 5556 Fax. 316 555 5555 E Mail. Evan@BextPR.com
URL. www.BextPR.com Bext PR Services Inc. prides itself on its services to the business and nonprofit communities. Here are few of our best clients. NOW Emergency Clinic Network This group contracts with us to create informational pamphlets for walk in patients and their families and to handle media relationships as needed. Rize Science Academy Charter Schools This trio of charter schools depends on Bext PR to create and publicize events to attract and maintain supporters. Kansas King Grocery Cooperative Bext creates newsletters and flyers and maintains Facebook and Twitter accounts for this members only grocery store. Wichita Affordable Legal Services This organization contracts with Bext PR for continuous media relations and social media participation and to create and publicize fundraising events. Summary For more information about our many clients see this page on our website. www.BextPR.com clients.
Bext PR Services Inc. 1000 Willow Drive Suite Wichita KS PH 316 555 5556 FX 316 555 5555