Social Media Marketing Services Sample Proposal
Social Media Plan for FictionFlite Books
Digital Highway Media Services is excited to submit this proposal to provide social media services for your new publishing enterprise. We know that competition is tough in the publishing world, and we understand that your company needs to become established as quickly as possible. These days, social media marketing is the most efficient and least expensive way to do that.
Digital Highway Media Services knows social media. The internet is our world. We understand how to use all the social media sites to monitor the market and create a successful business presence on the web.
We strongly believe our proposal has been thoroughly outlined and will meet or exceed all of your expectations and requirements. We will call you next week to schedule a meeting. Thank you for your consideration and for putting your trust in Digital Highway Media Services.
FictionFlite Books needs to establish a social media presence to create public awareness of their new line of books, and to encourage readers to purchase the books as they are published. Digital Highway Media Services has the expertise and experience to establish FictionFlite’s new brand within social media and to facilitate regular communications between the company and its readers. FictionFlite Books is a new publishing company that needs to quickly establish a public presence and gain readership for its books.
"We have the social media expertise to help FictionFlite succeed".
Fictionflite Books needs to become known to readers and begin selling books as quickly as possible. FictionFlite Books must revamp their corporate website for maximum connectivity to social media sites. FictionFlite must create consistent profiles in all popular social media sites.
FictionFlite must participate in daily conversations and share news with users of social media sites.
Digital Highway Media Services has the social media expertise to help FictionFlite succeed with online marketing and branding. Make the reading community aware of FictionFlite Books as quickly as possible. Advertise individual books to readers.
Sell books online.
Digital Highway Media Services will revamp the corporate web site, create a network of social media sites, and implement an action plan to establish FictionFlite as a reputable publisher and advertise its books to the internet market. Revamp the corporate web site for maximum connectivity to social media sites. Create multiple linked profiles within the social media stratosphere.
Actively participate in the online conversation stream to announce new books and attract readers to the corporate website. Digital Highway Media Services has identified the following needs for FictionFlite Books. As a new publisher, FictionFlite needs to find the most effective methods of reaching readers and marketing books to them.
With the decline in the number of physical bookstores, the internet has become the international marketplace for books. This trend has opened the book market up to new publishers, but also brings great challenges, because each year, hundreds of thousands of new books are published in the internet world. FictionFlite needs to quickly become known as a new publisher of quality books.
Social media marketing is the key to success in the internet market. Digital Highway Media Services proposes to help FictionFlite succeed in their new endeavor by creating an appealing social media presence for the company and devising and carrying out an appropriate online marketing campaign to help FictionFlite sell books. We’ve included a few details below. FictionFlite needs to develop a social media presence and online marketing campaign.
With the decline in numbers of physical bookstores, most readers discover and buy books online these days. Online sales of books grow exponentially each year.
Digital Highway Media Services will consult with FictionFlite Books to revamp their current website in order to achieve maximum connectivity to new social media sites that will be created by Digital Highway Media Services in Facebook, Pinterest, LinkedIn, Google+, Goodreads, Twitter, and other popular social media areas. The following is our preliminary research based on information provided by FictionFlite Books and obtained from publicly available resources regarding competitors of FictionFlite Books. Our analysis compares your strengths and weaknesses relative to each competitor and explains how the proposal addresses any problem areas.
FaveBooks Inc. Like FictionFlite, FaveBooks is a new publisher that specializes in women’s fiction. FictionFlite plans to publish a wider range and greater number of titles per year than FaveBooks.
FaveBooks already has an established social media presence on the internet, and is especially active on Facebook, Twitter, and Pinterest. Digital Highway Media Services will create more social media profiles for FictionFlite than are used by FaveBooks, and these profiles will reach a broader audience. Moonride Publishing Company Moonride has been in business for two years, publishing 20 romantic suspense titles per year.
FictionFlite plans to publish a wider range and greater number of titles per year than Moonride Publishing. Moonride has an established presence in social media, with a strong influence in Google+ and Twitter. Digital Highway Media Services will create social media profiles on more sites for FictionFlite than are used by Moonride, thereby reaching out to a wider audience.
Whyte Horse Books Whyte Horse Books publishes twenty paranormal romantic suspense novels each year. FictionFlite plans to publish a wider range and greater number of titles per year than Moonride Publishing. Whyte Horse is well known for its creative posts on Facebook and Twitter.
Digital Highway Media Services will create social media profiles on more sites for FictionFlite than are used by Whyte Horse. Digital Highway will show FictionFlyte how to best use Facebook and Twitter for maximum advantage. Although FictionFlite has competition in its market niche, it has a broader appeal. If it can succeed in becoming quickly established, FictionFlite has the capability to become much more profitable than any of its competitors.
The following describes FictionFlite Books’ target market and audience.
The target market niche
FictionFlite plans to specialize in mysteries, romantic suspense, and romances featuring strong women protagonists. These are books that appeal primarily to women readers.
The size of the target market
According to organizations that track book purchases, the majority of mystery readers today are women. Nearly all readers of romantic suspense and romances are women. In fact, women are estimated to make up between 50 and 70 percent of book buyers in general.
Where they can be reached
Romance readers and female mystery readers are very active online, particularly on Facebook, Twitter, and Goodreads, with growing interests in LinkedIn, Pinterest, and Google+.
Target market demographics
Romance readers are of all ages and occupations, including students, stay-at-home mothers, and professional women, while the majority of women mystery readers are forty years or older and tend to have professional careers or be retired from corporate positions. Many of these readers also share hobby interests such as gardening and cooking.
What will cause the target market to respond to the campaign
Studies show that women readers rely most often on recommendations from friends and trusted sources to help them find new books. Posting announcements, reviews, and excerpts from new books online will effectively reach this market.
How this project will benefit the target market
Avid readers are always looking for new authors to meet and new books to read. Using social media to get the word out about a new line of books will cause great excitement in this community. One short question can sum up what social media marketing is all about, and that question is "What’s happening now". Immediacy is the name of today’s game.
To be successful, a company looking for new customers needs to stay aware of the popular trends in the social media stratosphere, and needs to participate in driving those trends. Digital Highway Media Services proposes to help FictionFlite succeed in the following ways. Update FictionFlite.com for maximum connectivity to social media sites We will make it easy for users to jump to all your new social media sites with one click from your main web site, and we will make it easy for your employees to spread their news across your new social media web from your corporate web site. Develop new social media sites for FictionFlite Books We will create new sites for FictionFlite on Facebook, Pinterest, LinkedIn, Google+, Goodreads, Twitter, and other popular social media areas, and link them to the corporate web site.
Create and implement a strategy for online marketing This includes developing an e-mail list and creating schedules for periodic updates for all sites, as well as e-mail bursts and ads for each new book. Digital Highway Media Services knows how to market products in the new internet marketplace, and we will help FictionFlite succeed there. To facilitate creating a beneficial environment for sales, Digital Highway Media Services recommends the following promotion plan be implemented after all social media sites have been created as described on the Social Media page in this proposal. The target market has been described in the "Market and Audience" section of the proposal.
- Press Release Information
- Kits for the Press
- Pod and Web Casts
- Wire Service and Internet Releases
- Product Placement
- Media Events and Celebrities
- Media Seminars
- Partnerships with Bookstores
- Target Audience
The target audience includes readers of romances and mysteries, with a special focus on women readers. Digital Highway Media Services plans to create a presence for FictionFlite Books on the following social media sites, and to develop and implement a strategy for their productive use. Main corporate website – FictionFlite.com This will be the center or anchor of your social media web and the site from which all books are ordered by customers.
It must easily link to all other social media sites, have the same "feel" and look for branding purposes, and must remain up-to-date in expressing the same messages. This site will also maintain an e-mail list and do e-mail marketing bursts as appropriate. Facebook FictionFlight Books needs a Facebook presence. The new Facebook page will be a place where authors and readers can share their enthusiasm for books, and where announcements can be made to and by fans.
Goodreads Goodreads is a site designed for book readers to share their recommendations and reviews of books. The site also includes a program for authors and publishers. FictionFlite and all their authors will have profiles on Goodreads and learn to interact with readers there. Google+ Google+ is growing in popularity, and includes many "communities" that may be of use to FictionFlite and their authors.
Digital Highway will consult with FictionFlite to develop a beneficial Google+ presence. LinkedIn LinkedIn is advertised as a business networking area, but is also quickly growing in popularity among clubs and other organizations. Digital Highway will develop a profile for FictionFlite on LinkedIn and will instruct authors on how to build their individual profiles there. Pinterest Pinterest is primarily of interest for posting photos and recipes and such, but it is also of use for authors and publishers to post photos of book covers and excerpts from books.
Twitter Used properly, Twitter can be a company’s best tool for getting news out to the public. We will create a FictionFlite profile on Twitter and develop a strategy for productively using Twitter. The world of social media constantly fluctuates, and any strategy for using it needs to adapt as well. Digital Highway Media Services will not only develop all the sites mentioned above, but consult on others that may be of use, and develop and maintain strategies for keeping all sites current and relevant for users.
"We can help FictionFlight realize its goals". Based on our analysis of this project we recommend the following. Recommendation #1. Work with Digital Highway Media Services to revamp the corporate web site and create the social media sites as described in the Social Media section of this proposal.
Recommendation #2. Develop a strategy and schedule to keep the corporate web site and all social media sites current and interesting. Recommendation #3. Hire Digital Highway Media Services to implement the strategy and schedule from Recommendation #2. Keeping all sites current with updates and posting news on a regular basis are crucial to success.
If the recommendations listed above are implemented, FictionFlite’s goals will be realized as follows. Goal #1. As a new company, the first goal for FictionFlite Books is to create a public awareness and consistent brand. Creating multiple linked profiles within the social media stratosphere and actively participating in the online conversation stream will accomplish this. Goal #2. The second goal for FictionFlite Books is to attract readers and sell books.
Having a presence on multiple social media sites will encourage a variety of readers to visit the corporate site and purchase books, and will give readers a place to recommend books to friends. Goal #3. The third goal for FictionFlite Books is to be able to easily advertise the publication of each new book. An active social media network will allow announcements about each book to spread quickly and widely throughout the internet world. A social media presence also facilitates the collection of e-mail addresses for e-mail bursts to readers indicating interests in new books.
The goals of FictionFlite Books and the expertise of Digital Highway Media Services are perfectly aligned. We know how to launch your company with social media and make internet book sales a reality. Our team at Digital Highway Media Services looks forward to working with you on this project and we guarantee your satisfaction in all phases of this project.
Digital Highway Media Services proposes to maintain FictionFlite’s social media sites in the following manner. Note that the following tasks will require FictionFlite’s cooperation and input on a consistent basis.
Update corporate web site. The web site should be periodically updated with a book announcement, a book release, a review, an author interview, or news of some kind. Ideally, this should be done on a daily basis.
Post news on all social media sites. At a minimum, this should follow the schedule for updating the corporate web site and thus drive traffic to the corporate web site. Readers and authors should also be encouraged to post on a daily basis on these sites.
Tweet on Twitter. This should happen several times per day. FictionFlite authors should be encouraged to assist by regularly posting their news with appropriate links to FictionFlite’s social media sites.
Send e-mail bursts. This should happen with the publication of each new book. Consultation and Design Services for corporate website and social media profile designs, estimated at 25 hours.
Implementation and testing of web site updates and social media profiles, estimated at 80 hours. The numbers represented above are to be used as an estimate for the projects discussed. The above Fee Structure does in no way constitute a warranty of final price. Estimates are subject to change if project specifications are changed before being locked in by a binding contract.
Just like the social media we specialize in, Digital Highway Media Services is a relative newcomer to the promotional arena. But our team has years of experience in advertising and marketing, as well as the online savvy to understand today’s internet marketplace. We’ll show you how to increase your social media presence and increase your market share. "Increase your social media presence and increase your market share".
We understand social media and how to use it to full advantage. We will show you how to monitor the important trends in your market, and how to drive the online conversations. Digital Highway Media Services was founded in 2012 and employs eight permanent staff members as well as a large contingent of talented contractors. Digital Highway Media Services is headquartered in Portland, Oregon.
The following are testimonials from some of our clients. Digital Highway Media Services is dedicated to customer service and producing high quality work that meets the needs of our clients. For more details, see our web site testimonial page.
"Inquiries for our services began to stream in only thirty minutes after our social media launch". Tony Zyrnek, VP Marketing, Beckon Broadcasting As the owners of six radio stations, we were a bit skeptical about Digital Highway’s claim that we needed to use social media to grow our market share. After partnering with Digital Highway Media Services, our listener base tripled, and advertisers are now breaking down our doors.
Martie Daniels, Owner, Martie Daniels Music Company Digital Highway Media Services did an incredible job for our small business. Inquiries for our services began to stream in only thirty minutes after our social media launch. Peter West, Marketing Manager, PacWest Power Tools Our marketing strategy was very "old school" until we teamed up with Digital Highway Media Services.
Through the use of social media marketing, we have discovered not only how to keep our loyal customers updated about new products, but also how to attract younger homeowners and single women to our products. Rebecca Muñoz, Advertising Director, EarthSent Magazine You might not think that a print magazine could benefit from social media. But Digital Highway Media Services helped us find thousands of new readers. We have learned how to be much more interactive with our fans, and now we are much more successful, too.