Proposal Pack / All Templates / Needs Assessment - Location Analysis

Writing the Location Analysis document

Use the Location Analysis template to outline how the physical location or online meets the needs of the project or business plan. Company name has performed thorough business location analysis. Following are the results. As part of your business plan you should have done location analysis. Location is extremely important for both online and offline businesses. An analysis of physical location for an offline business should include descriptions of access to the target market visibility parking existing competition etc. Location analyses for online businesses should discuss choice of web site address keywords advertising areas copywriting search engine listings existing competition etc. Primary Location Location. Describe the location and how it meets the physical requirements of the business. Discuss the times of day the location will be used and how the area meets those time of use requirements.

Security. Describe the security of the area for the physical business facilities and inventory employees and customers. Infrastructure. Describe the infrastructure in the area. Will you have all of the external support services required to start and grow the business. Demographics. Describe the demographics of the area. Access. Describe access to the location parking availability handicap access ease of entry from traffic etc. Competition. Describe the competition in the area. Where do you stand out and how will you be able to compete with them. Marketing. Describe how you will be able to market in this area. Alternate Location Location. Describe the location and how it meets the physical requirements of the business. Discuss the times of day the location will be used and how the area meets those time of use requirements. Security. Describe the security of the area for the physical business employees and customers.

Infrastructure. Describe the infrastructure in the area. Will you have all of the external support services required to start and grow the business. Demographics. Describe the demographics of the area. Access. Describe access to the location parking availability handicap access ease of entry from traffic etc. Competition. Describe the competition in the area. Where do you stand out and how will you be able to compete with them. Marketing. Describe how you will be able to market in this area. Virtual Location Location. Describe the web site URL and how it meets the virtual requirements of the business. How does the URL relate to the name of the business and the products and services offered. Competition. Describe the competition. Where do you stand out and how will you be able to compete with them. Marketing. Describe how you will be able to market this web site URL.

SEO. Describe the search engine optimization techniques which will be used to ensure the web site can be easily found on the Internet.