Skip to main content

We include this Location Analysis chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Location Analysis Chapter

The Location Analysis chapter is an important part of a business proposal document, particularly when the success of the project or business plan hinges on the specifics of its location. This chapter helps outline how the chosen physical or online location aligns with the objectives and requirements of the project. By assessing the location, businesses can provide clear, reasons for their site choices, which can be in persuading investors or partners.

How is the Location Analysis Chapter Used?

In a business proposal, the Location Analysis chapter is used to critically evaluate and justify the choice of a location. It serves to demonstrate how the selected area supports the logistical, economic, and goals of the business or project. This chapter helps readers understand the advantages of the location, such as proximity to key resources, accessibility for stakeholders, cost-effectiveness, and alignment with market demographics. It is particularly influential in decisions related to site selection, real estate investments, and expansion strategies.

What is Included in the Location Analysis Chapter?

Typically, the Location Analysis chapter includes:

  • A detailed description of the location, covering both geographic and demographic aspects.
  • Analysis of logistical factors, such as transportation links, supply chain operations, and infrastructure.
  • Evaluation of local resources, including labor markets, suppliers, and technological infrastructure.
  • Assessment of economic factors like cost of doing business, tax implications, and financial incentives.
  • Consideration of legal and environmental regulations affecting the location.
  • Projections of how the location aligns with future growth and market trends.


Use Case Examples for the Location Analysis Chapter

The Location Analysis chapter can be adapted to a variety of industries and proposal types, including:

  • Environmental, Green, Nature: Proposals for eco-tourism sites or renewable energy projects assessing environmental impacts and compliance with conservation laws.
  • Real Estate, Construction, Contracting: Development projects needing to demonstrate the benefits of the proposed construction sites.
  • Food, Beverage, Grocery: Business plans for new restaurants or grocery stores analyzing foot traffic, market saturation, and local dining trends.
  • Business Plans, Business Opportunities: Start-up proposals highlighting positioning related to competitors and target audience.
  • Franchise, Vending: Evaluations for potential franchising locations or vending machine placements to maximize exposure and profitability.
  • Needs Assessment: Proposals identifying specific community needs that can be met at a particular location.


Key Takeaways

  • Strategic Importance: The Location Analysis chapter is vital for demonstrating how a location meets the operational and needs of a project.
  • Decision Influence: It significantly influences business decisions related to site selection and investment.
  • Detailed Evaluation: Includes comprehensive analysis of logistical, economic, and demographic factors.
  • Versatile Application: Useful across various industries from environmental projects to real estate and retail.
  • Future Projections: Helps in forecasting how the location will support the long-term growth and adaptability of the business or project.


The editable Location Analysis template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Lawn #4

Illustration of Proposal Pack Lawn #4

Business proposal example What Our Clients Say

I have used it to prepare many documents in my business. The templates and advise assist the business owner as myself to develop the correct documents necessary for my business functions."

Domenick Presa
DG Business Solutions Inc.
Produced by:
Proposal Kit
Design Theme:
Proposal Pack for Any Business is the plain text design theme.
Software › Computer Software › Business & Productivity Software
$79 USD

Add To Cart

Proposal Kit reviews4.7 stars, based on 843 reviews
Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Location Analysis Chapter

The Location Analysis template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Location Analysis Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Justice #2

The Location Analysis chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Justice #2 design theme. There are hundreds of design themes available, and every design theme includes the Location Analysis chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Location Analysis.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

Proposal Kit LogoPublished by Proposal Kit, Inc.
Use the Location Analysis template to outline how the physical location (or even an online location) meets the needs of the project or business plan.
© 1997 - 2024, Proposal Kit, Inc. All rights reserved. Privacy Policy.