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A Cleaning Proposal How-To


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How to Write a Janitorial or Cleaning Business Proposal - (2024)

Master How to Write a Janitorial Proposal: A Step-by-Step Guide to Secure Clients

Learn how to write a cleaning services proposal that engages prospective clients and showcases the quality of your services. Your proposal has the power to turn considerations into contracts by focusing on your clients' unique needs and clearly communicating how you can meet them. This guide offers concise, actionable steps to create a janitorial proposal that highlights your team's professionalism and commitment to excellence.

Key Takeaways

  • Customizing your janitorial proposal to meet specific client needs, taking into account their schedule and preferences, is essential to demonstrate the unique value your services offer.
  • Transparent pricing and flexible payment options are crucial for establishing trust with clients, underlining your proposal's importance of clarity and adaptability.
  • Incorporating technology, such as proposal software, can greatly enhance the efficiency and professionalism of your janitorial proposal process.
  • Proposal Kit includes templates, graphic designs, cleaning proposal samples, and software for commercial cleaning companies.


Proposal PackProposal Pack for Any Business covers this type of proposal and includes samples. There are also some commonly used specialty design themes available:

Understanding Your Client's Needs

Illustration of Proposal Pack Janitorial #3

Understanding your client's unique needs is fundamental for creating a successful janitorial proposal. You need to immerse yourself in their world to comprehend every aspect of their cleaning requirements. It's not just about selling services; it's about showcasing how your services can enhance their environment and day-to-day operations, tailored to their schedule and preferences.

Let's explore how the consultation process and site visits can help you gain this critical insight.

Consultation Process

The path to a customized cleaning solution begins with an initial consultation with your potential client. This in-person visit allows you to walk through the client's premises, build a relationship, and gather detailed information that will inform your commercial cleaning proposal. It's an invaluable step in the process, giving you the chance to ask questions, note specific requirements, and begin formulating a service package that reflects the client's expectations.

Site Visits

Your goal during site visits should be a comprehensive evaluation of the premises to inform how you will write your cleaning proposal. Conducting a thorough survey of the premises, armed with a checklist, ensures that you capture all critical data, leading to an accurate and detailed bid that resonates with the client.

Paying close attention to specific areas of concern, like desk cleaning and carpet cleaning, demonstrates your commitment to thoroughness and respect for personal belongings in a cleaning job.

Creating a Winning Proposal

How to Write a Janitorial or Cleaning Business Proposal Illustration

Let's examine the proposal writing process of creating a remarkable janitorial proposal using a janitorial services proposal template. A well-constructed proposal is your chance to demonstrate professionalism and your business's unique attributes without relying on price as the main attraction. It's about communicating your company's value and the quality you provide through a detailed description of services presented in a formal and well-written document that speaks directly to your potential client's needs.

Your cleaning proposal template will start with introduction pages, such as a Cover Letter, Title Page, and Client Summary. Next will be your body pages, which include your services, products, price lists, and any topics specific to the client or a specialized client's needs. Lastly, your company information will be included. The Proposal Kit creates your cleaning proposals using this layout style.

Writing Your Janitorial Proposal

Creating a comprehensive janitorial services proposal involves several key sections, which may or may not include:

  • Cover letter and title page
  • Introduction
  • Summary of benefits
  • Contract and Terms
  • A price breakdown
  • Detailed description of your services
  • A section about your business


Unique Selling Points

Your cleaning proposal should highlight the unique aspects of your cleaning services. Whether you offer comprehensive janitorial services or specialized solutions like window cleaning or carpet cleaning, these USPs can distinguish your business from the competition. Remember to include cleaning proposals that showcase your expertise and professionalism.

Demonstrate your breadth of expertise and underscore the reliability and consistency of your cleaning business services, which are essential for clients seeking dependable janitorial services.

Cleaning proposals may seem like they can be covered with any basic proposal template; however, to be effective, they must be tailored to each company.

Tailoring the Commercial Cleaning Proposal

Tailoring your proposal to the client's unique needs and preferences is key to its effectiveness. Use the information gathered during consultations to personalize your office cleaning proposal template, adding company branding and addressing special requests.

Incorporating tailored client testimonials can further elevate the proposal by showcasing your company's high standard of service and professionalism. If you specialize in carpet cleaning, highlight those testimonials first. If you specialize in window cleaning, highlight those testimonials instead, and so on.

Your customer testimonials should also carry through consistently across your cleaning company social media profiles.

Pricing and Payment Options

A clear and adaptable pricing strategy is vital for your business proposal to have a positive reception. Offer various pricing options and guide clients through your pricing structure to ensure clarity and transparency, which are fundamental to building trust.

Additionally, providing various payment options caters to different client preferences, enhancing overall customer satisfaction. Proposal Kit includes features allowing you to incorporate custom spreadsheets and line item databases to customize the janitorial software to your specific needs.

Pricing Breakdown

Your pricing breakdown ought to be as transparent as your cleaning services. Whether you charge by square footage, per-room rates, or offer flat rates, ensure consistency and transparency in your pricing. Introduce modern estimating software into your process to streamline business proposal creation and avoid inefficiencies, which aids in delivering precise and swift quotes.

Flexible Payment Options

In janitorial services, payment flexibility matches the importance of adaptable cleaning schedules. Cater to different client needs by offering a variety of payment methods and consider discounts for long-term cleaning jobs to encourage client retention and satisfaction.

Presenting Your Team and Expertise

How to Write a Janitorial or Cleaning Business Proposal Illustration

Your team represents your company, and showcasing their skills is fundamental to establishing trust with clients. Highlight your commitment to professionalism, reliability, and competence through your hiring practices and uniform policy.

Including team member testimonials with photos in the proposal not only personalizes your presentation but also serves as social proof of your company's reputation and client satisfaction.

Team Introduction

Introduce your team members by emphasizing their qualifications and rigorous training. Provide profiles that speak to their expertise in the cleaning industry and include professional photos to give a face to the name. This personal touch enhances the trustworthiness of your services and reassures clients that they are in capable hands.

Company Experience

Your company's experience in providing janitorial services and commercial cleaning across various buildings and facilities speaks volumes about your capabilities. Highlight this specialization to demonstrate your ability to handle a wide array of cleaning challenges with professionalism and expertise.

Eco-friendly Cleaning Solutions

How to Write a Janitorial or Cleaning Business Proposal Illustration

Offering eco-friendly solutions can set your proposal apart in an increasingly environmentally conscious world. Use 100% natural, non-toxic, and non-hazardous cleaning products to ensure a safe and sustainable clean. Showcasing your commitment to environmentally safe methods in your cleaning proposal makes a powerful statement about your company's values and dedication to a cleaner, greener planet.

Green Cleaning Products

Green cleaning is not just a trend; it's a responsibility. Your proposal should emphasize the use of biodegradable, non-toxic cleaning products, which underscores your commitment to the environment and the health of your clients' spaces.

Offering a range of eco-friendly janitorial supplies aligns with the values of clients who prioritize sustainability, such as those working with a cleaning company.

Sustainable Practices

Beyond products, sustainable practices in cleaning are about the bigger picture. Incorporate the following in your post-construction cleaning services to minimize environmental impact:

  • Waste management
  • Use of energy-efficient equipment
  • Water conservation
  • Microfiber technology


Your commitment to sustainability, demonstrated through these methods, reflects a modern approach to janitorial services that resonates with forward-thinking clients.

Testimonials and Case Studies

Incorporating testimonials and case studies in your proposal can convert potential customers into actual clients. These elements serve as social proof, providing a narrative of your service's impact on other businesses and reinforcing your credibility.

Let's examine the ways client testimonials and case studies can be used to validate the value of your janitorial services.

Client Testimonials

Client testimonials are the voice of your satisfied customers. Carefully select testimonial candidates, favoring those who can speak to the effectiveness of your services and their positive impact.

If you can highlight a client testimonial that touches on the same pain points as your potential customer, include it before any other testimonials.

A personalized approach, such as a thank-you card for providing testimonials, can foster goodwill and lasting relationships with potential clients.

Case Studies

Case studies are powerful tools that illustrate your problem-solving capabilities. They should detail the challenges faced, the solutions implemented, and the positive outcomes achieved, showcasing your expertise and adaptability in the field.

Highlighting successful resolutions in your cleaning proposals, especially in complex scenarios, can greatly enhance the persuasive power of your proposal.

Legal Aspects and Contracts

Understanding the legal aspects is vital in the janitorial industry. Properly addressing legal aspects in your proposal, such as insurance coverage, protects you and the client from potential risks.

Contracts, in particular, are the backbone of professional engagement. They provide clear terms and manage expectations for all parties involved.

Terms and Conditions

Your proposal's terms and conditions section outlines the framework of your engagement with the client. Having a written contract ensures these terms are legally enforceable and establishes the basis for a clear and professional relationship.


A well-drafted contract is your safety net. It ensures that both parties have a mutual agreement on the services provided and the payment for those services, preventing disputes and misunderstandings.

Seeking professional legal advice to ensure compliance with relevant laws is a prudent step in protecting the interests of both parties.

Integrating Technology and Tools

How to Write a Janitorial or Cleaning Business Proposal Illustration

In a time when efficiency is crucial, using technology in your proposal process can be a significant advantage. Proposal software like Proposal Kit streamlines the creation and delivery of customized proposals, saving time and enhancing the professionalism of your pitch.

Let's investigate the benefits of using proposal software and incorporating e-signatures and payment integrations.

Proposal Software

Proposal software is like a silent partner in your business development efforts, helping you create the perfect business proposal. With tools like Proposal Kit, you can create visually appealing and professional janitorial proposals with ease, allowing you to focus on the content that will win over clients.

Automating the proposal process reduces the potential for error and ensures consistency across all your proposals.

Here are some related samples included in every Proposal Pack

Here are some related templates

E-signatures and Payment Integrations

The integration of e-signatures and payment systems into your proposal process offers several benefits:

  • Enhances the client experience
  • Expedites the closing of deals
  • Provides a secure and legally recognized method for finalizing proposals
  • Facilitates smooth and immediate transactions


This technology-forward approach can lead to cost savings and a more streamlined operation.


Mastering writing a janitorial proposal requires understanding prospective client needs, presenting a winning offer, and integrating modern technology. As we've explored, it's about much more than just listing services; it's about building a narrative that connects with clients on a deeper level. Armed with these insights, you're well on your way to creating proposals that not only win clients but also build lasting partnerships.

Frequently Asked Questions

How do you write a cleaning plan?

Illustration of Proposal Pack Janitorial #4

To write a cleaning plan, outline all the cleaning tasks needed, determine the frequency and timing of cleaning, decide on products to use, and assign tasks to specific individuals. Exclude less frequently used areas from regular cleaning and incorporate them as needed. You can easily create an Excel or Google Docs spreadsheet template to work with your cleaning proposal template. Custom Excel spreadsheets can also be used with the Proposal Kit's line item quoting system.

How many pages should cleaning proposals be?

A cleaning proposal should typically be five to ten pages long, with shorter quotes or bids possibly being as short as two pages, depending on the client's size and special needs and the type of cleaning business.

How do you write a cleaning report?

To write a cleaning report, record the date and time, list the areas cleaned, describe the tasks performed, and note any issues encountered.

How do you quote a cleaning services contract?

When quoting a cleaning contract, start by getting clear on the job details, calculating labor costs, factoring in overhead, insurance, and equipment, and adding your markup to determine the price.

How do you write a janitorial contract?

When writing a janitorial contract, include a breakdown of services and prices, location information, payment conditions, and a cancellation clause. Also, obtain the parties' signatures for validation. It is recommended you have your own local attorney write or at least double-check any legal contract you intend to use in the course of business.

How to Write a Janitorial or Cleaning Proposal

This video shows how to write a janitorial or cleaning related proposal using Proposal Kit. This can be a services sales proposal, product sales, business startup funding, buying or selling a franchise, government RFP responses and so on. Proposal Kit has many pre-made visual design themes for janitorial and cleaning use as well. Samples of prewritten commercial cleaning services and cleaning product sales are also included in every Proposal Pack.

Proposal Kit LogoPublished by Proposal Kit, Inc.

Using our professional quality proposal and contract packages, wizards, and support documents to develop your proposals, business plans, and other business documents will give you a comprehensive final document that will present you and your organization as a highly professional alternative that instantly inspires trust.

It will provide you with the inside track. You can order and instantly download the Proposal Kit that best suits your needs.

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