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Consumer Proposal Template Concepts
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How to write your Consumer Proposal Template

With a Proposal Pack, you can create variations of this document of any length to suit your specific needs. This template is built using the Proposal Pack Wizard software included with any Proposal Pack or the Proposal Kit Professional bundle.

We typically include more chapters in the templates than most people will need to give everyone more variety in the chapters they may need. You can trim down a long template by removing pages you do not need or combining multiple chapter topics into one page.

Proposal Pack for Any Business

( Design themes, color schemes, fonts, and images are all customizable )

This set of chapters was selected to design a comprehensive consumer business proposal. This document was created for a business aiming to present a structured and detailed offer to potential clients or partners. It outlines the product or service offered, cost implications, and the benefits to the client, using a tailored approach to meet specific consumer needs.

You can also create countless variations of this document to suit your needs using the included library of 2200+ chapters.
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Popular Proposal Pack Design Themes

The Proposal Pack for Any Business is a plain text design theme that does not include a visual design theme with logos or background photos. These design themes are commonly used to create this template. Any Proposal Pack can be used to create this template. Select a design theme based on your personal preferences for the visual look of the templates.

Use Cases for the Consumer Proposal Template

  • Pitching a new product to retailers
  • Offering services to a specific consumer segment
  • Proposing a partnership with another business in the consumer sector
  • Introducing updated product lines to existing customers
  • Responding to a Request for Proposal (RFP) from a large retail chain
  • Launching a direct-to-consumer sales initiative
  • Negotiating exclusive product placement deals
  • Providing detailed product information and benefits for distributor use
  • Seeking investment for a consumer-oriented startup
  • Outlining a marketing strategy for a new consumer campaign

Chapters Suggested for the Consumer Proposal Template

Cover Letter, Title Page, Table of Contents, Executive Summary, Introduction, Needs Assessment, Product Description, Service Description, Project Plan, Cost Summary, Pricing, Benefits, Company History, Expertise, Guarantees, Testimonials, Back Page

Copy and paste this chapter list into the Proposal Pack Wizard's 'Select by AI' screen to build the Consumer Proposal Template. The Wizard is included with any Proposal Pack or the Proposal Kit Professional.

While the chapter list for this layout has been AI-generated, the Word template that the Proposal Kit software will create is 100% human-written content.

Components of the Consumer Proposal Template

Creating the Consumer Proposal Template involves assembling several chapters and filling them in with your details. While there's no one-size-fits-all template for every situation, Proposal Kit offers layouts that can be customized using its extensive chapter template library. The Wizard software builds this template for you, customized to your needs. The Wizard software is included in every Proposal Pack and the Proposal Kit Professional. You can customize this list of chapters as needed in the Wizard software, such as adding additional chapters, removing chapters, and changing the order of chapters.

Cover Letter

The cover letter serves as the formal introduction to the proposal, emphasizing the key points that will be detailed in the document. It sets the tone and briefly outlines what the proposal contains, aiming to grab the attention of the receiver and encourage them to read further.

Title Page

This page presents basic information like the name of the proposal, the company's name, and the date. It serves as the front page of the document, ensuring that everything looks professional and is easy to identify.

Table of Contents

A table of contents helps in navigating the proposal document. It lists all the chapters included in the proposal along with their page numbers, making it easier for the reader to find specific sections quickly.

Executive Summary

This section provides a concise summary of the main points of the proposal, including the business opportunity, the solution offered, and the expected benefits. It aims to convince the reader of the value of the proposal at a glance.


In the introduction, the context of the proposal is set. This may include background information on the market demand or the specific consumer needs that the proposed product or service intends to satisfy.

Needs Assessment

The needs assessment details the particular requirements or challenges faced by the potential client or the market at large. This section helps in establishing the necessity for the offered product or service.

Product Description

This chapter provides a detailed description of the product being offered. It covers features, functionalities, and any other relevant information that would help a potential client understand what is being offered.

Service Description

Similar to the product description, this section elaborates on the services being proposed. It details what the service entails, how it is executed, and the value it adds to the consumer.

Project Plan

The project plan outlines how the proposed product or service will be delivered. It includes timelines, stages of development or deployment, and management strategies to ensure everything progresses smoothly.

Cost Summary

This financial page summarizes the total costs involved with the proposal. Using Proposal Kit's line-item database, it provides an automated, detailed breakdown of all costs, ensuring accuracy and clarity for budget discussions.


The pricing section details the cost of acquiring the product or service offered. It can include different pricing strategies, discounts, or special offers that are applicable.


This chapter highlights the advantages or positive outcomes that the client can expect from accepting the proposal. It focuses on how the product or service meets the needs outlined earlier and the additional value it brings.

Company History

Providing a background of the proposing company, this section includes its achievements, growth, and reputation in the industry. It builds credibility and trust with potential clients or partners.


This section showcases the company's qualifications, special skills, and experience relevant to the proposal. It aims to assure the client of the company's capability to deliver the proposed product or service effectively.


Guarantees offer assurances to the client, covering aspects like quality, satisfaction, and support. This section is designed to reduce perceived risk and enhance the attractiveness of the proposal.


Testimonials include positive reviews and endorsements from previous clients. This social proof helps in building confidence in the company's offerings and its ability to deliver as promised.

Back Page

The back page serves as the closing sheet of the proposal, often containing contact information, additional notes, or a call to action. It ensures that the reader knows how to proceed with accepting or discussing the proposal further.

This template is also referred to as

  • Retail business proposal
  • Product pitch document
  • Service offering template
  • Business partnership proposal
  • Consumer segment proposal
  • Direct-to-consumer strategy proposal
  • Product introduction plan
  • Marketing strategy proposal
  • Consumer startup investment proposal
  • RFP response for retail product

How to create the Consumer Proposal Template with Proposal Pack Wizard

You can create this document using any of the logo-designed Proposal Packs. Pick any Proposal Pack with a logo design theme you like best; they will all work equally well. The Proposal Pack for Any Business has no extra logos or colors added. It is designed to be used plainly or customized with your logos and graphics.

This is a recipe for a template you can build in the Proposal Pack Wizard software using any of the Proposal Pack design themes. This template uses a new feature in the Wizard software for creating templates based on lists of chapters selected by the Business Proposal Outline Creator for Proposal Kit OpenAI GPT. We've used the GPT to generate this template recipe that you can paste into the Wizard's 'Select by AI' screen when selecting the templates for your project document. This Wizard feature will auto-select all the chapters generated by the GPT and map any mismatches to Proposal Kit chapter templates as best possible. This is a new experimental feature of the Proposal Pack Wizard software.

See this article, How to Streamline Your Business with AI Proposal Writer Tools, for more details on using ChatGPT to create your proposal outlines that can then be made by the Proposal Kit software.

If you have a ChatGPT Plus subscription for custom GPTs, use the Business Proposal Outline Creator for Proposal Kit OpenAI GPT to generate custom proposal chapter lists.

The Proposal Pack design theme you purchase will determine the visual look of this template. The screenshot above only shows the plain generic design theme.

We include a library of chapters to be assembled based on your needs. All proposals are different and have different needs and goals. We designed the Proposal Packs so you can customize the documents to suit your needs.

You will best create this document using the Proposal Pack Wizard - Expert Edition software to select this template and build it in the Proposal Pack logo design theme of your choice along with any desired customizations (such as adding additional chapters, removing unneeded chapters, changing the order of chapters, and importing your company logo). This template outlines a proposal for the described situation. Each user is responsible for typing in the actual content of the provided pages with their information to complete the proposal.

You create this template using the Wizard software, which includes the entire Proposal Pack library and software. We include the Expert Edition of the software in the Proposal Kit Professional bundle. Microsoft Word for Windows is required to use the customizing software.

How to Build Proposal Template from an AI Outline

This video shows how to build a Word format proposal template using the Proposal Pack Wizard software from an AI-generated outline. This video is illustrated with pre-created AI outlines of chapters that are pasted into the Wizard software, which then generates a Word document from the outline.

Key Takeaways

  • The Consumer Proposal Template is built using a Proposal Pack or the Professional bundle using the included Wizard software.
  • You can create unlimited custom variations of this template.
  • The Wizard software automates quotes and other financial pages with a line-item database.
  • There are no ongoing subscription fees. You get lifetime unlimited use.
  • Proposal Kit is made for freelancers, small businesses, and non-profits.
  • Proposal Kit product content (templates, samples, software) is 100% written by humans.
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