Website Advertising Offer Sample Proposal
Advertise on the MoblDevReviews Website
As the marketing director of a company that makes designer cell phone holders, you're already aware of the burgeoning market for mobile devices. But you may not be aware of how many of your potential customers visit our website—MoblDev Reviews www.mobldevreviews.com —to check out our comparisons of cell phones and other mobile devices, as well as accessories and downloadable applications. We receive over 7 million hits per day, and we already have many satisfied advertising clients. We'd like to offer you this opportunity to advertise on our website, too.
It's easy, it's economical, and it's efficient. But space is limited, our ad calendar is filling up fast, and prices in this packet are good only until April 15, so please review the enclosed materials and then call ASAP to schedule your ad. We would like to offer you this opportunity to advertise on the MoblDevReviews.com website.
It's easy, it's economical, and it's efficient. But space is limited, our ad calendar is filling up fast, and prices in this packet are good only until April 15, so please review the enclosed materials and then call ASAP to schedule your ad. Visitors to mobldevreviews.com result in over 7 million hits per day. According to mini surveys taken by visitors to the site, our audience is composed of the following.
The target market niche. Visitors identify themselves as 34% students, 29% business professionals, 24% stay at­home parents, and 13% retired. The size of the target market.
Our website receives over 7 million hits per day. In a six month period, we collected over 25 million mini surveys regarding usage. Of those surveyed, 18 million said they had purchased a product reviewed or advertised on our website.
Target market demographics. 53% are male; 47% female. 20% are under age 25; 33% are age 25-35; 22% are 35-55; and 25% are over age 55. Of the visitors responding to the survey, 83% already own at least one mobile device, usually a cell phone.
Why they are the target market. Visitors to our website are looking for mobile devices, accessories, and applications that can be downloaded. They are looking for your products.
What will cause the target market to respond to your ad. Our visitors purchase thousands of products from our website every day. They'll respond to your ad, too.
How your ad will benefit the target market. Advertising on our website will save your customers the hassle of searching for your product name. Global search engines often redirect viewers to competitors' sites.
Why advertise on our website. When compared to advertising by mail, advertising with us is less expensive and more effective. Our viewers are looking for mobile devices, accessories, and apps – Visitors come to our website because they are shopping for a new phone or mobile device, or because they are looking for accessories and applications for the devices they already own. We receive over 7 million 'hits' per day.
Cost of placing an ad is minimal Your minimum daily cost to place an ad is amazingly reasonable. The cost increases only in proportion to the clicks on your ad, and includes a daily maximum charge, guaranteeing you maximum return for your investment. Ease of creation and placement – We accept a variety of file types and sizes, and uploading your ad file couldn't be easier. Everything can be done from your computer, and we can tell you within minutes when your ad will appear.
Advertising via bulk mail. You don't know who opens the mail – There's no guarantee that a customer who is interested in your product will ever see your ad. Grandma might toss the ad into the recycle bin, when you really wanted to reach her grandson. Cost is fixed, not tied to results – You always pay the same amount for a bulk mail ad campaign, even if it's a total failure.
Many customers never open mail that appears to be an advertisement. Time consuming creation and scheduling – With bulk mail, you have to deal with a printer and the post office. This can cost you a lot in time and money.
Labor is usually the most expensive component of any job, and with bulk mail, you're paying for lots of time. For best results, choose website advertising. A variety of ads are available for purchase.
728x90 pixels – the width of the page, optimally positioned between the masthead and the content. Cost per click $.97 with daily minimum of $40.00 and daily maximum of $100.00.
468x60 pixels – a long rectangle placed at the top of the page. Cost per click $.85 with daily minimum of $35.00 and daily maximum of $100.00.
120x600 pixels vertical banner placed to the right of page content. Cost per click $.85 with daily minimum of $35.00 and daily maximum of $100.00.
300x250 pixels – placed anywhere on the page. Content generally flows around ads, although multiple ads may appear on one page. Cost per click. $.60 with daily minimum of $20.00 and daily maximum of $100.00. The following file types may be used for ads .gif .jpg .png .swf Flash.
A minimum commitment of $3500 per month is required for a Flash advertisement.