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Illustration of Proposal Pack Robotics #2

We include this Features chapter template in every Proposal Pack, along with thousands more. You assemble this chapter with others in various combinations to create custom-tailored business proposals, plans, reports, and other documents. Proposal Packs apply custom visual designs to the templates, giving the final documents a consistent professional finish.


Overview of the Features Chapter

In creating a business proposal, clarity and relevance are paramount. The Features chapter is an important part of this process, serving as the section where the specific characteristics of your proposed solution are detailed. Typically following the Benefits section, it shifts the proposal's focus from the advantages of the solution to the tangible aspects that make these benefits possible. This structure not only aids in logical narration but also ensures the reader fully understands the direct correlation between features and the resultant benefits.

How is the Features Chapter Used?

The Features chapter is used to provide a detailed and technical explanation of each feature of your proposed solution. While the Benefits chapter appeals to the "why" of a proposal, the Features chapter addresses the "what." This part of the proposal delves into specifics, outlining what makes your solution unique and capable of meeting the client's needs. It plays an important role in helping potential clients visualize the practical application of your solution, thereby reinforcing their decision-making process.

What is Included in the Features Chapter?

This chapter typically includes a comprehensive list of features, often bullet-pointed for clarity and ease of reading. Each feature is usually accompanied by a short description that elucidates its relevance and function. The aim is to align these features with the overall objectives or challenges outlined earlier in the proposal. By doing so, the proposal writer ensures that the Features chapter resonates with the context and requirements previously established, creating a cohesive and persuasive argument.

Use Case Examples for the Features Chapter

  • Web Development: Detailing user-friendly design, mobile compatibility, and backend management features.
  • IT and Software: Explaining system integration capabilities, security features, and customization options.
  • Hardware: Describing physical durability, energy efficiency, and technological advancements.
  • Technical Services: Outlining methodological approaches, compliance standards, and innovative techniques used.
  • Real Estate: Listing property amenities, architectural features, and proximity to key locations.
  • Food, Beverage, and Grocery: Detailing product sourcing, nutritional information, and packaging features.
  • Product Sales: Highlighting product longevity, usability, and maintenance support.
  • Goals and Objectives Proposals: Specifying the tactical features that will enable goal achievement.


Key Takeaways

  • Direct Correlation: The Features chapter directly ties what your solution consists of to the benefits it offers, making a argument for its adoption.
  • Detail-Oriented: It provides a detailed description of each feature, ensuring all technical aspects are clearly understood by the reader.
  • Enhances Visualization: Helps clients visualize how the proposed features will be implemented within their operations or projects.
  • Supports Decision Making: By clearly outlining the features, this chapter supports the client's decision-making process by providing all necessary detail.
  • Versatility Across Industries: The Features chapter is adaptable and can be tailored to fit proposals across various industries, from technical fields to consumer products.


The editable Features template - complete with the actual formatting, layout and graphics is available in the retail Proposal Packs.
Illustration of Proposal Pack Roofing #2

Illustration of Proposal Pack Roofing #2

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Alternate chapters are those which may be used instead of this chapter depending on your situation. Alternate chapters may be better suited for different size projects, more specialized projects, or variations on rights.

Alternate Chapters

Related chapters may be used in conjunction with this chapter depending on your situation. Many related chapters are intended to be used together to form a more complex and integrated proposal.

Related Chapters

Samples Using the Features Chapter

The Features template is illustrated in actual use in the following Sample Proposals. Samples are also included in each Proposal Pack and illustate many of the industries and situations this template can be used for:

Document Layouts Using the Features Chapter

This template is used in the following template layouts.
Illustration of Proposal Pack Roofing #2

The Features chapter and other chapters are integrated into a Word document as illustrated here in the Proposal Pack Roofing #2 design theme. There are hundreds of design themes available, and every design theme includes the Features chapter template.

A proper business proposal will include multiple chapters. This chapter is just one of many you can build into your proposal. We include the complete fill-in-the-blank template in our Proposal Pack template collections. We also include a library of sample proposals illustrating how companies in different industries, both large and small, have written proposals using our Proposal Packs. This template will show you how to write the Features.

We include a chapter library for you to build from based on your needs. All proposals are different and have different needs and goals. Pick the chapters from our collection and organize them as needed for your proposal.

Using the Proposal Pack template library, you can create any business proposal, report, study, plan, or document.

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The Features template is used to describe the features of your proposed solution; the features are usually tied to the Benefits above.

Different types of individuals with different agendas and interests may be reading your proposals. Breaking up the proposal into different sections will highlight sections important to different individuals. We highly recommend reading books on the psychology behind proposal writing which are much too in depth to be covered here.
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