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Sky Ski The Project Cyberi Inc. The Objective Sky Ski needs major Internet presence to be the hub of the sport of hydrofoiling create community atmosphere and promote and sell their products and services. Sky Ski also needs an easy way to get dealers up to date dealer information and high resolution images for use in dealer advertisements. An Internet Presence. Sky Ski needs web site. A Dealer Media Kit. Sky Ski needs dealer CD ROM. The Opportunity Sky Ski has the opportunity to dominate the Internet in the sport of hydrofoiling.
Exposure. The goal of the web site will be to dominate the sport of hydrofoiling on the Internet with large amount of content and imagery. Community. The site will also be used to build large community of hydrofoilers by encouraging communication team membership and events. Dealer Service. The web site will include dealer locator for users and mini CD ROM will be created to include high resolution images for advertisement use Sky Ski information and links to up to date dealer price lists. The Solution As active members in the sport of hydrofoiling we understand the sport and have accumulated large collection of extreme hydrofoiling media. We are also experts in the creation of all media and materials required for the project including but not limited to web site design commerce database design photography and CD ROM production. We recommend using our production team to handle the creation of both projects. Site Creation. We recommend full service web site solution including commerce team rider automation extensive photo galleries product information tips and tricks dealer locator autoresponder mail list manager up to date event information and more.
CD ROM Creation. We recommend small scale mini CD ROM for use with Sky Ski’s dealers mass produced in small quantities and updated once year. Ongoing Site Maintenance. We recommend the Sky Ski site be updated at least once month with new information. Based on our interview we are recommending the following course of action for us to meet the needs of Sky Ski. Sky Ski is in the business of producing high performance hydrofoils and is the leading manufacturer. Sky Ski is in need of an Internet presence that will also make it the primary resource for information about the sport of hydrofoiling. Sky Ski also needs marketing piece for dealers that will include prices and high quality photographs for use by dealers in advertisements. Cyberi Inc. is in the business of producing commerce enabled web sites and CD ROM marketing materials on custom shaped media. Cyberi Inc. staff has the skills and experience required by Sky Ski including still photographers virtual reality IPIX photographers web site developers and multimedia designers. We recommend that large scale web site be developed for Sky Ski which focus on two primary areas. First to drive customers to the commerce parts of the Sky Ski web site and build mailing list for customer and prospect follow up marketing. Secondly large information section of the site will be built featuring still photography team riders and general information about the sport of hydrofoiling with the focus on Sky Ski. The commerce portion of the site will be built so that orders can be forwarded to dealers in the shopper’s local area so that existing dealers are not cut out of potential sales. Also mini CD ROM business card presentation should be created as marketing piece for both dealers and potential customers. The CD ROM will be small enough to mail and pass out at tradeshows to anyone. For dealers the CD ROM will include number of high quality images that can be used for advertising by the dealer. The CD ROM will also drive traffic to the Sky Ski web site and allow users to contact Sky Ski. Sky Ski should only need an initial quantity of CD ROMs. Please contact us at your earliest convenience to discuss our recommendations. In order to complete the project within the outlined schedule and budget we will need to finalize any issues you may have within one week.
You will realize the following benefits provided by this project. The CD ROM project will benefit Sky Ski as follows. Reduce printing costs Reduce bulky mailers Reduce postage costs Increase visibility Increase your response rates Increase brand awareness
Help close more business deals Combine existing marketing material Improve customer service Track your marketing effectiveness Leave your information on customer’s desktop Increase the leverage of your existing marketing campaigns with the new and powerful tool you can track. Printed brochures are frequently tossed in the trash CD ROM presentations are more likely to be kept and passed around. The Website project will benefit Sky Ski as follows. Increase visibility world wide
Stand out from the competition as the industry leader Increase brand awareness Conduct business easily anywhere in the world Promote the sport of hydrofoiling with Sky Ski as the most innovative company Improve customer service Track your marketing effectiveness The products and services provided by Cyberi Inc. to be used in this project include many useful and innovative features. Following is brief synopsis of the major features which you will benefit from. Enterprise Marketing ROI Tracking Capture more information about how your cards are used to determine how effective your presentation and marketing efforts are working. Desktop Installation The installer effectively multiplies the number of actual business card presentations by leaving it behind on the user’s computer.
Contact Followup Our CyberiCards are programmed with contact forms that gather visitor information when they fill out request form on your card. Your users are immediately sent an automated thank you mail and you are sent their information request. Artwork Advertising Free Our CyberiCards are designed for you to market yourself and your business. Unlike most other multimedia companies we do not put our logos or marks on the face of your business card CD ROM. Custom Background We will create custom graphic background of your choice which will match your corporate look and feel. Background Music Your presentation will also include background music track of your choice. We have large selection of stock selections and custom tracks can be licensed or created. Trade Show Autoplay Mode Let your presentation play by itself while letting your viewer take over at any time. Our presentations can be setup to guide your viewers page by page through your message. Perfect for trade shows kiosks and sales demonstrations. IPIX Virtual Tour We specialize in degree IPIX Virtual Reality Tours. An IPIX photograph is single picture that shows an entire view of room or location from floor to ceiling all the way around. IPIX is unique type of photography only available on web sites and multimedia presentations. Video Short video clips can also be included in your CD ROM presentation. Video clips can be advertorials location tours etc. For mini CD ROMs size and space is limited to few minutes. We will work with your to determine how much video can be included.
User Controllable Our presentations are designed for ease of use by beginners to experienced computer users. Audio feedback on buttons and clickable text visual feedback on buttons and clickable text navigation schemes consistent across presentation pop up help screens animated visual buttons clues on each initial page view. For more details see our web site at. http. www.cybericard.com htm feature.htm In order to complete the project Cyberi Inc. will complete the following development tasks. Assign development team to the project. Your primary contact will be Joel King. Joel will oversee the project and communicate between your company and our development team. Tom Granger will provide the CD ROM cover art Flash animation sequences and will assist in the graphic design. Ian Lauder will be in charge of the development of the CD ROM presentation and the development of the web site. Start the planning process after receiving all client supplied material required. Joel King will work with you to design the layout and visual style of the presentation. Once the design is created mockups will be created. Once you approve the mockups and all collateral material has been received the project development will start. Develop the project based on the milestones in the production schedule. first draft of the presentation will be created within weeks of all collateral material being received. You are allowed one round of change requests for the second draft not to exceed the project specifications after the first draft is presented. Change requests that are outside the scope of the original estimate and change requests after the second draft will be billed separately. Test the project through both Alpha and Beta testing cycles. The CD ROM and website presentations will be tested after each round of proofs. You are also responsible for proofing the entire presentation to check for missing features misspellings etc. Once we have tested the presentation and you have tested and approved the presentation it will be ready for mass duplication. Deliver and install the final project deliverables. Once approved the final presentation will be sent to replication to be mass produced. Once complete the final CD ROMs will be delivered inserted into clear vinyl sleeves. Once the website is tested and approved it will be ready to market and submit to various search engines. Train staff based on the training plan. Joel King will provide up to one day of training on location for your staff on the usage of the presentations. Technical support will be available after the initial training by phone and mail.
The following is our projected production schedule for the project. The projected project schedule is expected to take approximately 9 weeks of calendar time. The schedule allows time for gathering and creating media multiple rounds of proofs testing and change requests for both the website and CD ROM. Proposal acceptance. September 6. Assign project team. September 6. On site photo shoot for product and rider shots weather permitting. September 13 15. All client supplied materials due. September 16. Start project. September 9. Project planning complete. September 12.
Project design complete. September 17. Project Alpha completion. October 15. Project Alpha testing completion. October 17. First draft delivery for client proofing. October 21. Project Beta completion. October 25. Project Beta testing completion. October 28. Project Final completion. October 31. Client approval on final release. November 4.
Final testing completion. November 6. Master CD ROM sent out for mass production. November 8. Training completion. November 11. Mass produced CD ROM’s delivered. November 22. The following is complete list of all project deliverables as stated in the contract and proposal. 1000 45 mb CD ROM’s – Mass produced screened artwork inserted into vinyl sleeves. Interactive Presentation – Creation of Windows based interactive presentation. Custom Photography – day photo shoot at Sky Ski’s location. Tracking Reports – You will have access to on line reports showing CD ROM tracking results.
On Site training – We will provide up to one day of training when delivered. Support – Ongoing technical support will be provided by phone and mail. Website – Sky Ski commerce enabled web site will be created and hosted on our server. The following is an estimate and summary of the costs associated with your project. These numbers are only to be used as an estimate which has been based on the information provided to our company concerning this project to date. Development Costs Price Project Development for dealer CD ROM Mass Duplication Costs of CD ROM's Project Development for creation of web site $4650.00 $1240.00