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Jordan Consulting Group PO Box Diamond Harbour New Zealand PH 580 4400 FX 329
www.jordanconsultinggroup.com Search Engine Optimization & Reporting for www.DuggonIndustries.com March Prepared for. James Duggon President Prepared by. Kalena Jordan Director
A proposal to improve the search engine compatibility of DuggonIndustries.com to ensure it ranks well in search engine results pages and attracts more traffic and potential customers. Proposal Number. 148 34 The Objective To make the Un optimized Site at www.DuggonIndustries.com more compatible with search engines and to achieve higher search engine rankings for target keywords with particular emphasis on attracting more potential clients via search results. Client Goals To contribute significantly to site visitors and web revenue targets. To strive for top positions for all core identified key phrases that have poor organic presence. To attract more "qualified" visitors who are more likely to convert to customers. Situation Analysis The web site was originally designed without consideration of search engine marketing as major driver of traffic. Instead the majority of visitors were expected as result of offline promotion and more traditional advertising mediums which have not yet been implemented. As result the site is not experiencing satisfactory traffic levels.
The following is complete list of all project deliverables of our search engine optimization service as stated in the contract and proposal. Once Off Activity Requirements Gathering – we give you questionnaire to complete to ensure we tailor the optimization of your site to your exact needs. Search Engine Compatibility Report – we carry out detailed overview and analysis of your site's search engine compatibility in terms of HTML design page extensions link popularity TITLE and META tags link popularity body text and ALT IMG tags. We then provide detailed report with recommendations based on our findings. The report is included within every proposal or is available as stand alone product for USD $395. List of Site Changes – we provide list of site changes required in order to meet Google’s Webmaster Guidelines. Keyword Research & Consultation – we undertake extensive keyword research using Keyword Discovery to determine what people are typing in to search engines to find products and services similar to yours. We also look at your competitors’ site to find the search terms and techniques they are using in their site code. Then using specialist software we analyze the resulting keywords and phrases for performance and determine how many other sites are competing for high rankings with the same terms. Afterwards we provide you with list of search terms especially tailored for your site in order of potential ranking performance on the various engines. In consultation with you we revise and streamline the list to come up with four or five priority search terms for each page being optimized. META Tag Creation – this is where we draft tailored TITLE and META tags for each page being optimized utilizing prioritized search terms. META Tag Performance Testing The tags are then run through final testing to check for search engine effectiveness and ranking potential across range of search engines. Site Compatibility Fixes – we put together all the tools needed to improve your site's compatibility with search engines including tailored TITLE and META tags ALT IMG tags code integration instructions and other recommendations based on the results of our Search Engine Compatibility Report.
Site Copywriting – this is when we take look at your existing site copy and with your co operation make changes to ensure it is both search engine compatible and viewer friendly. This can include the addition of keywords and phrases to your existing body text or the drafting of entirely new body text for various pages to ensure ranking relevancy and content satisfying to both search engines and viewers. Integration & Upload of Changes – this is where we or your site administrators if you prefer integrate the new META tags body text and other code alterations then upload the revised page to your site via FTP. Ongoing Reporting & Maintenance Search Engine Ranking Reports – depending on your chosen package we supply monthly search engine ranking reports for you to track improvements of your site on the main search engines and directories for chosen search terms for period of six or twelve months. First we set up ranking account for you with our specialist search engine ranking software and run an initial ranking mission to establish your site's ranking prior to the optimization campaign. You will receive report every two weeks for the first month following search engine submission then monthly for the term of your contract. Keep in mind that search engines can take anywhere between one and twelve weeks to list your site so you may not notice improvements for few weeks. Rankings Maintenance to ensure up to date listings your site rankings are monitored each month for six or twelve months and each month where there has been significant drop in rankings the optimization of your site is "tweaked". We will also review your META tags from time to time during the duration of the contract to ensure your target search terms keep ranking well. Campaign Performance Reporting – we undertake regular consulting with you to ensure campaign objectives are being met. We also supply monthly detailed ROI reports on the cost effectiveness of the SEO campaign. These reports are delivered in an Excel spreadsheet and can include detailed site visitor statistics if you don’t already have access to these. sample Campaign Performance Report is available upon request. Performance measurement requires access to your raw log files for integration into our ClickTracks analytics software.